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Consumer’s e-lifestyle and repurchase intention in online food ordering services: Exploring the role of e-WOM and habit

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  • Sahranavard, Seyed Arash
  • Oney, Emrah
  • Aghaei, Iman

Abstract

This study investigates the factors that influence users' repurchase intentions in online food ordering platforms. The study examines the influence of e-satisfaction on repurchase intention, as well as the mediating effect of attitude and the moderating effects of e-WOM and habit on the relationship between e-satisfaction and repurchase intention. The study collected data online from online food ordering platform users in Turkey and analyzed it by conducting PLS-SEM. The results show that e-satisfaction has a positive and significant influence on repurchase intention and this relationship is mediated by attitude and moderated by e-WOM and habit. The study concludes with theoretical and managerial implications and recommendations for future research.

Suggested Citation

  • Sahranavard, Seyed Arash & Oney, Emrah & Aghaei, Iman, 2024. "Consumer’s e-lifestyle and repurchase intention in online food ordering services: Exploring the role of e-WOM and habit," Technological Forecasting and Social Change, Elsevier, vol. 208(C).
    • Handle: RePEc:eee:tefoso:v:208:y:2024:i:c:s0040162524004451
    DOI: 10.1016/j.techfore.2024.123647
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