What makes the corporate social responsibility impact on Customer–Company identification stronger? A meta-analysis
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DOI: 10.1016/j.ijresmar.2022.09.002
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Cited by:
- Youngtak M. Kim & Neil T. Bendle & John Hulland & Michael D. Pfarrer, 2024. "Corporate sustainability research in marketing: Mapping progress and broadening our perspective," Journal of the Academy of Marketing Science, Springer, vol. 52(5), pages 1495-1512, October.
- Cao, Peng & Sial, Muhammad Safdar & Ã lvarez-Otero, Susana & Brugni, Talles Vianna & Comite, Ubaldo, 2024. "Eco-engagement: Tracing CSR communication's ripple effect on consumer hospitality loyalty," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
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Keywords
Corporate social responsibility; Customer–company identification; Meta-analysis; Loyalty; Word of mouth;All these keywords.
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