Rebate redemption requirements – Can they discourage redeeming?
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DOI: 10.1016/j.jretconser.2016.03.015
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Cited by:
- Khouja, Moutaz & Subramaniam, Chandra & Vasudev, Vinay, 2020. "A comparative analysis of marketing promotions and implications for data analytics," International Journal of Research in Marketing, Elsevier, vol. 37(1), pages 151-174.
- Huixin Liu & Fang Liu & Feng Du, 2022. "Research on Platform Operation Strategy Considering Consumers’ Hassle Costs," Sustainability, MDPI, vol. 14(5), pages 1-17, February.
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Keywords
Rebate promotion; Redemption requirements;Statistics
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