IDEAS home Printed from https://ideas.repec.org/a/eee/gamebe/v116y2019icp158-178.html
   My bibliography  Save this article

Rhetoric matters: A social norms explanation for the anomaly of framing

Author

Listed:
  • Chang, Daphne
  • Chen, Roy
  • Krupka, Erin

Abstract

Ample evidence shows that certain words or ways of phrasing things can cause us to change our preferences. We demonstrate one mechanism for why this happens - “framing” evokes norms which then influence choice. We use a laboratory study to test the impact of describing a series of dictator games with either politically charged tax- or neutrally-framed language. Subjects' political identities interact with these frames, causing changes in both norms and choices. Framing makes Democrats prefer equalized outcomes, and Republicans reluctant to redistribute payments even when it leaves them disadvantaged.

Suggested Citation

  • Chang, Daphne & Chen, Roy & Krupka, Erin, 2019. "Rhetoric matters: A social norms explanation for the anomaly of framing," Games and Economic Behavior, Elsevier, vol. 116(C), pages 158-178.
    • Handle: RePEc:eee:gamebe:v:116:y:2019:i:c:p:158-178
    DOI: 10.1016/j.geb.2019.04.011
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0899825619300673
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.geb.2019.04.011?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Rachel E. Kranton & Seth G. Sanders, 2017. "Groupy versus Non-Groupy Social Preferences: Personality, Region, and Political Party," American Economic Review, American Economic Association, vol. 107(5), pages 65-69, May.
    2. Sebastian J. Goerg & David Rand & Gari Walkowitz, 2020. "Framing effects in the prisoner’s dilemma but not in the dictator game," Journal of the Economic Science Association, Springer;Economic Science Association, vol. 6(1), pages 1-12, June.
    3. John Horton & David Rand & Richard Zeckhauser, 2011. "The online laboratory: conducting experiments in a real labor market," Experimental Economics, Springer;Economic Science Association, vol. 14(3), pages 399-425, September.
    4. Gary Charness & Matthew Rabin, 2002. "Understanding Social Preferences with Simple Tests," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 117(3), pages 817-869.
    5. Cappelen, Alexander W. & Nielsen, Ulrik H. & Sørensen, Erik Ø. & Tungodden, Bertil & Tyran, Jean-Robert, 2013. "Give and take in dictator games," Economics Letters, Elsevier, vol. 118(2), pages 280-283.
    6. Erkut, Hande & Nosenzo, Daniele & Sefton, Martin, 2015. "Identifying social norms using coordination games: Spectators vs. stakeholders," Economics Letters, Elsevier, vol. 130(C), pages 28-31.
    7. James Andreoni, 1995. "Warm-Glow versus Cold-Prickle: The Effects of Positive and Negative Framing on Cooperation in Experiments," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 110(1), pages 1-21.
    8. Ernst Fehr & Klaus M. Schmidt, 1999. "A Theory of Fairness, Competition, and Cooperation," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 114(3), pages 817-868.
    9. Paolacci, Gabriele & Chandler, Jesse & Ipeirotis, Panagiotis G., 2010. "Running experiments on Amazon Mechanical Turk," Judgment and Decision Making, Cambridge University Press, vol. 5(5), pages 411-419, August.
    10. Goerg, Sebastian J. & Walkowitz, Gari, 2010. "On the prevalence of framing effects across subject-pools in a two-person cooperation game," Journal of Economic Psychology, Elsevier, vol. 31(6), pages 849-859, December.
    11. Dufwenberg, Martin & Gächter, Simon & Hennig-Schmidt, Heike, 2011. "The framing of games and the psychology of play," Games and Economic Behavior, Elsevier, vol. 73(2), pages 459-478.
    12. Daniel J. Benjamin & James J. Choi & A. Joshua Strickland, 2010. "Social Identity and Preferences," American Economic Review, American Economic Association, vol. 100(4), pages 1913-1928, September.
    13. Barr, Abigail & Lane, Tom & Nosenzo, Daniele, 2018. "On the social inappropriateness of discrimination," Journal of Public Economics, Elsevier, vol. 164(C), pages 153-164.
    14. Erik O. Kimbrough & Alexander Vostroknutov, 2016. "Norms Make Preferences Social," Journal of the European Economic Association, European Economic Association, vol. 14(3), pages 608-638, June.
    15. John A. List, 2007. "On the Interpretation of Giving in Dictator Games," Journal of Political Economy, University of Chicago Press, vol. 115(3), pages 482-493.
    16. Simon Gächter & Daniele Nosenzo & Martin Sefton, 2013. "Peer Effects In Pro-Social Behavior: Social Norms Or Social Preferences?," Journal of the European Economic Association, European Economic Association, vol. 11(3), pages 548-573, June.
    17. McCusker, Christopher & Carnevale, Peter J., 1995. "Framing in Resource Dilemmas: Loss Aversion and the Moderating Effects of Sanctions," Organizational Behavior and Human Decision Processes, Elsevier, vol. 61(2), pages 190-201, February.
    18. Lorenz Goette & David Huffman & Stephan Meier, 2006. "The Impact of Group Membership on Cooperation and Norm Enforcement: Evidence Using Random Assignment to Real Social Groups," American Economic Review, American Economic Association, vol. 96(2), pages 212-216, May.
    19. Charness, Gary & Cobo-Reyes, Ramón & Jiménez, Natalia, 2014. "Identities, selection, and contributions in a public-goods game," Games and Economic Behavior, Elsevier, vol. 87(C), pages 322-338.
    20. repec:cup:judgdm:v:10:y:2015:i:2:p:191-197 is not listed on IDEAS
    21. Gary Charness & Luca Rigotti & Aldo Rustichini, 2007. "Individual Behavior and Group Membership," American Economic Review, American Economic Association, vol. 97(4), pages 1340-1352, September.
    22. Roberto A. Weber, 2006. "Managing Growth to Achieve Efficient Coordination in Large Groups," American Economic Review, American Economic Association, vol. 96(1), pages 114-126, March.
    23. Kurtis Swope & John Cadigan & Pamela Schmitt & Robert Shupp, 2008. "Social Position and Distributive Justice: Experimental Evidence," Southern Economic Journal, John Wiley & Sons, vol. 74(3), pages 811-818, January.
    24. Daniel Kahneman & Amos Tversky, 2013. "Prospect Theory: An Analysis of Decision Under Risk," World Scientific Book Chapters, in: Leonard C MacLean & William T Ziemba (ed.), HANDBOOK OF THE FUNDAMENTALS OF FINANCIAL DECISION MAKING Part I, chapter 6, pages 99-127, World Scientific Publishing Co. Pte. Ltd..
    25. Butler Jeffrey V., 2014. "Trust, Truth, Status and Identity: An Experimental Inquiry," The B.E. Journal of Theoretical Economics, De Gruyter, vol. 14(1), pages 293-338, February.
    26. Blount, Sally & Larrick, Richard P., 2000. "Framing the Game: Examining Frame Choice in Bargaining," Organizational Behavior and Human Decision Processes, Elsevier, vol. 81(1), pages 43-71, January.
    27. Gangadharan, Lata & Jain, Tarun & Maitra, Pushkar & Vecci, Joseph, 2016. "Social identity and governance: The behavioral response to female leaders," European Economic Review, Elsevier, vol. 90(C), pages 302-325.
    28. Gächter, Simon & Gerhards, Leonie & Nosenzo, Daniele, 2017. "The importance of peers for compliance with norms of fair sharing," European Economic Review, Elsevier, vol. 97(C), pages 72-86.
    29. Ritwik Banerjee, 2016. "On the interpretation of bribery in a laboratory corruption game: moral frames and social norms," Experimental Economics, Springer;Economic Science Association, vol. 19(1), pages 240-267, March.
    30. George A. Akerlof & Rachel E. Kranton, 2000. "Economics and Identity," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 115(3), pages 715-753.
    31. Anna Dreber & Tore Ellingsen & Magnus Johannesson & David Rand, 2013. "Do people care about social context? Framing effects in dictator games," Experimental Economics, Springer;Economic Science Association, vol. 16(3), pages 349-371, September.
    32. Sugden, Robert, 1995. "A Theory of Focal Points," Economic Journal, Royal Economic Society, vol. 105(430), pages 533-550, May.
    33. Grossman, Philip J. & Eckel, Catherine C., 2015. "Giving versus taking for a cause," Economics Letters, Elsevier, vol. 132(C), pages 28-30.
    34. D'Adda, Giovanna & Drouvelis, Michalis & Nosenzo, Daniele, 2016. "Norm elicitation in within-subject designs: Testing for order effects," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 62(C), pages 1-7.
    35. Kate Farrow & Gilles Grolleau & Lisette Ibanez, 2017. "Designing more effective norm interventions: the role of valence," Post-Print hal-01680539, HAL.
    36. Roman M. Sheremeta & Matthew W. McCarter, 2013. "You Can’t Put Old Wine in New Bottles: The Effect of Newcomers on Coordination in Groups," Working Papers 13-02, Chapman University, Economic Science Institute.
    37. Chandler, Dana & Kapelner, Adam, 2013. "Breaking monotony with meaning: Motivation in crowdsourcing markets," Journal of Economic Behavior & Organization, Elsevier, vol. 90(C), pages 123-133.
    38. Mehta, Judith & Starmer, Chris & Sugden, Robert, 1994. "The Nature of Salience: An Experimental Investigation of Pure Coordination Games," American Economic Review, American Economic Association, vol. 84(3), pages 658-673, June.
    39. Philip J. Grossman & Catherine C. Eckel, 2012. "Giving versus Taking: A “Real Donation” Comparison of Warm Glow and Cold Prickle," Monash Economics Working Papers 40-12, Monash University, Department of Economics.
    40. Rege, Mari & Telle, Kjetil, 2004. "The impact of social approval and framing on cooperation in public good situations," Journal of Public Economics, Elsevier, vol. 88(7-8), pages 1625-1644, July.
    41. Erin L. Krupka & Roberto A. Weber, 2013. "Identifying Social Norms Using Coordination Games: Why Does Dictator Game Sharing Vary?," Journal of the European Economic Association, European Economic Association, vol. 11(3), pages 495-524, June.
    42. Boskin, Michael J, 1974. "A Conditional Logit Model of Occupational Choice," Journal of Political Economy, University of Chicago Press, vol. 82(2), pages 389-398, Part I, M.
    43. Ellingsen, Tore & Johannesson, Magnus & Mollerstrom, Johanna & Munkhammar, Sara, 2012. "Social framing effects: Preferences or beliefs?," Games and Economic Behavior, Elsevier, vol. 76(1), pages 117-130.
    44. Li, Sherry Xin & Dogan, Kutsal & Haruvy, Ernan, 2011. "Group identity in markets," International Journal of Industrial Organization, Elsevier, vol. 29(1), pages 104-115, January.
    45. Oleg Korenok & Edward Millner & Laura Razzolini, 2014. "Taking, giving, and impure altruism in dictator games," Experimental Economics, Springer;Economic Science Association, vol. 17(3), pages 488-500, September.
    46. R. Cookson, 2000. "Framing Effects in Public Goods Experiments," Experimental Economics, Springer;Economic Science Association, vol. 3(1), pages 55-79, June.
    47. George A. Akerlof & Rachel E. Kranton, 2005. "Identity and the Economics of Organizations," Journal of Economic Perspectives, American Economic Association, vol. 19(1), pages 9-32, Winter.
    48. Shanto Iyengar & Sean J. Westwood, 2015. "Fear and Loathing Across Party Lines: New Evidence on Group Polarization," American Journal of Political Science, John Wiley & Sons, vol. 59(3), pages 690-707, July.
    49. Nicholas Bardsley, 2008. "Dictator game giving: altruism or artefact?," Experimental Economics, Springer;Economic Science Association, vol. 11(2), pages 122-133, June.
    50. Le Zhang & Andreas Ortmann, 2012. "On the Interpretation of Giving, Taking, and Destruction in Dictator Games and Joy-of-Destruction Games," Discussion Papers 2012-50, School of Economics, The University of New South Wales.
    51. Sonnemans, Joep & Schram, Arthur & Offerman, Theo, 1998. "Public good provision and public bad prevention: The effect of framing," Journal of Economic Behavior & Organization, Elsevier, vol. 34(1), pages 143-161, January.
    52. Nelson, Thomas E. & Clawson, Rosalee A. & Oxley, Zoe M., 1997. "Media Framing of a Civil Liberties Conflict and Its Effect on Tolerance," American Political Science Review, Cambridge University Press, vol. 91(3), pages 567-583, September.
    53. Eckel, Catherine C. & Grossman, Philip J., 2005. "Managing diversity by creating team identity," Journal of Economic Behavior & Organization, Elsevier, vol. 58(3), pages 371-392, November.
    54. Trond U Halvorsen, 2015. "Are dictators loss averse?," Rationality and Society, , vol. 27(4), pages 469-491, November.
    55. Roy Chen & Yan Chen, 2011. "The Potential of Social Identity for Equilibrium Selection," American Economic Review, American Economic Association, vol. 101(6), pages 2562-2589, October.
    56. Michael Visser & Matthew Roelofs, 2011. "Heterogeneous preferences for altruism: gender and personality, social status, giving and taking," Experimental Economics, Springer;Economic Science Association, vol. 14(4), pages 490-506, November.
    57. Ronald Bosman & Frans van Winden, 2002. "Emotional Hazard in a Power-to-take Experiment," Economic Journal, Royal Economic Society, vol. 112(476), pages 147-169, January.
    58. Yan Chen & Sherry Xin Li, 2009. "Group Identity and Social Preferences," American Economic Review, American Economic Association, vol. 99(1), pages 431-457, March.
    59. repec:cup:judgdm:v:5:y:2010:i:5:p:411-419 is not listed on IDEAS
    60. Reiner Eichenberger & Felix Oberholzer-Gee, 1998. "Rational moralists: The role of fairness in democratic economic politics," Public Choice, Springer, vol. 94(1), pages 191-210, January.
    61. Kettner , Sara Elisa & Ceccato , Smarandita, 2014. "Framing Matters in Gender-Paired Dictator Games," Working Papers 0557, University of Heidelberg, Department of Economics.
    62. Leibbrandt, Andreas & Maitra, Pushkar & Neelim, Ananta, 2015. "On the redistribution of wealth in a developing country: Experimental evidence on stake and framing effects," Journal of Economic Behavior & Organization, Elsevier, vol. 118(C), pages 360-371.
    63. Chen, Yan & Li, Sherry Xin & Liu, Tracy Xiao & Shih, Margaret, 2014. "Which hat to wear? Impact of natural identities on coordination and cooperation," Games and Economic Behavior, Elsevier, vol. 84(C), pages 58-86.
    64. Saul Hoffman & Greg Duncan, 1988. "Multinomial and conditional logit discrete-choice models in demography," Demography, Springer;Population Association of America (PAA), vol. 25(3), pages 415-427, August.
    65. Lorenz Goette & David Huffman & Stephan Meier, 2012. "The Impact of Social Ties on Group Interactions: Evidence from Minimal Groups and Randomly Assigned Real Groups," American Economic Journal: Microeconomics, American Economic Association, vol. 4(1), pages 101-115, February.
    66. Philip J. Grossman & Catherine C. Eckel, 2012. "Giving versus Taking: A “Real Donation” Comparison of Warm Glow and Cold Prickle in a Context-Rich Environment," Monash Economics Working Papers 20-12, Monash University, Department of Economics.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Korenok, Oleg & Millner, Edward L. & Razzolini, Laura, 2018. "Taking aversion," Journal of Economic Behavior & Organization, Elsevier, vol. 150(C), pages 397-403.
      • Korenok Oleg & Edward L. Millner & Laura Razzolini, 2017. "Taking Aversion," Working Papers 1702, VCU School of Business, Department of Economics.
    2. Sebastian J. Goerg & David Rand & Gari Walkowitz, 2020. "Framing effects in the prisoner’s dilemma but not in the dictator game," Journal of the Economic Science Association, Springer;Economic Science Association, vol. 6(1), pages 1-12, June.
    3. Thunström, Linda, 2019. "Preferences for fairness over losses," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 83(C).
    4. repec:cup:judgdm:v:14:y:2019:i:3:p:309-317 is not listed on IDEAS
    5. Valerio Capraro & Andrea Vanzo, 2019. "The power of moral words: Loaded language generates framing effects in the extreme dictator game," Judgment and Decision Making, Society for Judgment and Decision Making, vol. 14(3), pages 309-317, May.
    6. Bicchieri, Cristina & Dimant, Eugen & Gächter, Simon & Nosenzo, Daniele, 2022. "Social proximity and the erosion of norm compliance," Games and Economic Behavior, Elsevier, vol. 132(C), pages 59-72.
    7. Dimant, Eugen, 2015. "On Peer Effects: Behavioral Contagion of (Un)Ethical Behavior and the Role of Social Identity," MPRA Paper 68732, University Library of Munich, Germany.
    8. Barr, Abigail & Lane, Tom & Nosenzo, Daniele, 2018. "On the social inappropriateness of discrimination," Journal of Public Economics, Elsevier, vol. 164(C), pages 153-164.
    9. Wladislaw Mill & John Morgan, 2022. "The cost of a divided America: an experimental study into destructive behavior," Experimental Economics, Springer;Economic Science Association, vol. 25(3), pages 974-1001, June.
    10. Marius Alt & Carlo Gallier & Achim Schlüter & Katherine Nelson & Eva Anggraini, 2018. "Giving to versus Taking from In- and Out-Group Members," Games, MDPI, vol. 9(3), pages 1-14, August.
    11. Cristina Bicchieri & Eugen Dimant & Simon Gächter & Daniele Nosenzo, 2020. "Observability, Social Proximity, and the Erosion of Norm Compliance," ECONtribute Discussion Papers Series 009, University of Bonn and University of Cologne, Germany.
    12. Jiang, Jiang & Li, Sherry Xin, 2019. "Group identity and partnership," Journal of Economic Behavior & Organization, Elsevier, vol. 160(C), pages 202-213.
    13. Gächter, Simon & Kölle, Felix & Quercia, Simone, 2022. "Preferences and perceptions in Provision and Maintenance public goods," Games and Economic Behavior, Elsevier, vol. 135(C), pages 338-355.
    14. Gächter, Simon & Gerhards, Leonie & Nosenzo, Daniele, 2017. "The importance of peers for compliance with norms of fair sharing," European Economic Review, Elsevier, vol. 97(C), pages 72-86.
    15. Subhasish M. Chowdhury & Joo Young Jeon & Bibhas Saha, 2017. "Gender Differences in the Giving and Taking Variants of the Dictator Game," Southern Economic Journal, John Wiley & Sons, vol. 84(2), pages 474-483, October.
    16. Faillo, Marco & Rizzolli, Matteo & Tontrup, Stephan, 2019. "Thou shalt not steal: Taking aversion with legal property claims," Journal of Economic Psychology, Elsevier, vol. 71(C), pages 88-101.
    17. Anna Dreber & Tore Ellingsen & Magnus Johannesson & David Rand, 2013. "Do people care about social context? Framing effects in dictator games," Experimental Economics, Springer;Economic Science Association, vol. 16(3), pages 349-371, September.
    18. Morita, Hodaka & Servátka, Maroš, 2013. "Group identity and relation-specific investment: An experimental investigation," European Economic Review, Elsevier, vol. 58(C), pages 95-109.
    19. Fuhai Hong & Yohanes E. Riyanto & Ruike Zhang, 2022. "Multidimensional social identity and redistributive preferences: an experimental study," Theory and Decision, Springer, vol. 93(1), pages 151-184, July.
    20. Jeffrey V. Butler & Pierluigi Conzo & Martin A. Leroch, 2013. "Social Identity and Punishment," EIEF Working Papers Series 1316, Einaudi Institute for Economics and Finance (EIEF), revised May 2013.
    21. Weng, Qian & Carlsson, Fredrik, 2015. "Cooperation in teams: The role of identity, punishment, and endowment distribution," Journal of Public Economics, Elsevier, vol. 126(C), pages 25-38.

    More about this item

    Keywords

    Framing; Norms; Social identity; Altruism;
    All these keywords.

    JEL classification:

    • A13 - General Economics and Teaching - - General Economics - - - Relation of Economics to Social Values
    • C91 - Mathematical and Quantitative Methods - - Design of Experiments - - - Laboratory, Individual Behavior
    • D39 - Microeconomics - - Distribution - - - Other
    • D90 - Microeconomics - - Micro-Based Behavioral Economics - - - General

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:gamebe:v:116:y:2019:i:c:p:158-178. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/locate/inca/622836 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.