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Facebook drives behavior of passive households in stock markets

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  • Siikanen, Milla
  • Baltakys, Kęstutis
  • Kanniainen, Juho
  • Vatrapu, Ravi
  • Mukkamala, Raghava
  • Hussain, Abid

Abstract

Recent studies using data on social media and stock markets have mainly focused on predicting stock returns. Instead of predicting stock price movements, we examine the relation between Facebook data and investors’ decision making in stock markets with a unique data on investors’ transactions on Nokia. We find that the decisions to buy versus sell are associated with Facebook data especially for passive households and for nonprofit organizations. At the same time, it seems that more sophisticated investors—financial and insurance institutions—are behaving independently from Facebook activities.

Suggested Citation

  • Siikanen, Milla & Baltakys, Kęstutis & Kanniainen, Juho & Vatrapu, Ravi & Mukkamala, Raghava & Hussain, Abid, 2018. "Facebook drives behavior of passive households in stock markets," Finance Research Letters, Elsevier, vol. 27(C), pages 208-213.
    • Handle: RePEc:eee:finlet:v:27:y:2018:i:c:p:208-213
    DOI: 10.1016/j.frl.2018.03.020
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    Cited by:

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    2. Yılmaz, Emrah Sıtkı & Ozpolat, Aslı & Destek, Mehmet Akif, 2022. "Do Twitter Sentiments Really Effective on Energy Stocks? Evidence from Intercompany Dependency," MPRA Paper 114155, University Library of Munich, Germany.
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    4. Zhang, Tonghui & Yuan, Ying & Wu, Xi, 2020. "Is microblogging data reflected in stock market volatility? Evidence from Sina Weibo," Finance Research Letters, Elsevier, vol. 32(C).
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    6. Baltakienė, Margarita & Kanniainen, Juho & Baltakys, Kęstutis, 2021. "Identification of information networks in stock markets," Journal of Economic Dynamics and Control, Elsevier, vol. 131(C).
    7. Baltakys, Kȩstutis & Baltakienė, Margarita & Kärkkäinen, Hannu & Kanniainen, Juho, 2019. "Neighbors matter: Geographical distance and trade timing in the stock market," Finance Research Letters, Elsevier, vol. 31(C).
    8. Margarita Baltakienė & Kęstutis Baltakys & Juho Kanniainen & Dino Pedreschi & Fabrizio Lillo, 2019. "Clusters of investors around initial public offering," Palgrave Communications, Palgrave Macmillan, vol. 5(1), pages 1-14, December.
    9. Patricio Ramírez-Correa & Elizabeth E. Grandón & Muriel Ramírez-Santana & Leonard Belmar Órdenes, 2019. "Explaining the Use of Social Network Sites as Seen by Older Adults: The Enjoyment Component of a Hedonic Information System," IJERPH, MDPI, vol. 16(10), pages 1-11, May.
    10. Santiago, Andrea & Pandey, Shweta & Manalac, Ma. Theresa, 2019. "Family presence, family firm reputation and perceived financial performance: Empirical evidence from the Philippines," Journal of Family Business Strategy, Elsevier, vol. 10(1), pages 49-56.

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    More about this item

    Keywords

    Investor behavior; Social media; Stock markets; Investor sophistication; Decision making;
    All these keywords.

    JEL classification:

    • G10 - Financial Economics - - General Financial Markets - - - General (includes Measurement and Data)
    • G11 - Financial Economics - - General Financial Markets - - - Portfolio Choice; Investment Decisions

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