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A multi-stakeholder view of social media as a supporting tool in higher education: An educator–student perspective

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  • Stathopoulou, Anastasia
  • Siamagka, Nikoletta-Theofania
  • Christodoulides, George

Abstract

Social media in higher education is becoming increasingly important both in courses' delivery and assessment. This research explores the adoption of social media as a supporting tool in undergraduate (UG) education using both educators' and students' perspectives. The first study involves a survey of 205 educators who reported their views on the importance and use of social media within their management courses. The second study consists of four focus groups, which provides insights into students' perspectives and attitudes toward the use of social media by their educators in higher education. Results show that both educators and students acknowledge the importance of incorporating social media in delivery and assessment of courses and highlight its positive impact on students' deep learning experience and engagement, as well as their enhancement of collaborative and organizational skills. However, faculty is advised to keep a balance in terms of relevance of social media use, control, and usage level of social media platforms.

Suggested Citation

  • Stathopoulou, Anastasia & Siamagka, Nikoletta-Theofania & Christodoulides, George, 2019. "A multi-stakeholder view of social media as a supporting tool in higher education: An educator–student perspective," European Management Journal, Elsevier, vol. 37(4), pages 421-431.
    • Handle: RePEc:eee:eurman:v:37:y:2019:i:4:p:421-431
    DOI: 10.1016/j.emj.2019.01.008
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    Cited by:

    1. Laura Studen & Victor Tiberius, 2020. "Social Media, Quo Vadis? Prospective Development and Implications," Future Internet, MDPI, vol. 12(9), pages 1-22, August.
    2. Abu Elnasr E. Sobaih & Ahmed M. Hasanein & Ahmed E. Abu Elnasr, 2020. "Responses to COVID-19 in Higher Education: Social Media Usage for Sustaining Formal Academic Communication in Developing Countries," Sustainability, MDPI, vol. 12(16), pages 1-18, August.
    3. Thasnim Humida & Md Habib Al Mamun2, 2021. "Factors Influencing Usage of Social Media among Students for Academic Purposes- A Case Study in Begum Rokeya University, Rangpur, Bangladesh," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 5(4), pages 377-384, April.
    4. Samuel López-Carril & Vicente Añó & María Huertas González-Serrano, 2020. "Introducing TED Talks as a Pedagogical Resource in Sport Management Education through YouTube and LinkedIn," Sustainability, MDPI, vol. 12(23), pages 1-17, December.
    5. Khan Muhammad Asif, 2022. "Universities’ Involvement in Promoting Digital Entrepreneurship and Future Digital Entrepreneurship Opportunities through Digital Technologies in Indonesia," Journal of Intercultural Management, Sciendo, vol. 14(4), pages 39-59, December.
    6. Melina A. Throuvala & Mark D. Griffiths & Mike Rennoldson & Daria J. Kuss, 2021. "Perceived Challenges and Online Harms from Social Media Use on a Severity Continuum: A Qualitative Psychological Stakeholder Perspective," IJERPH, MDPI, vol. 18(6), pages 1-26, March.
    7. Korzynski, Pawel & Mazurek, Grzegorz & Haenlein, Michael, 2020. "Leveraging employees as spokespeople in your HR strategy: How company-related employee posts on social media can help firms to attract new talent," European Management Journal, Elsevier, vol. 38(1), pages 204-212.

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