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PETAPS: A prototype decision support system for consumer product marketing and promotion

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  • Davis, Joseph G.
  • Sundaram, David

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  • Davis, Joseph G. & Sundaram, David, 1995. "PETAPS: A prototype decision support system for consumer product marketing and promotion," European Journal of Operational Research, Elsevier, vol. 87(2), pages 247-256, December.
    • Handle: RePEc:eee:ejores:v:87:y:1995:i:2:p:247-256
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    References listed on IDEAS

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    1. John D. C. Little & Leonard M. Lodish, 1969. "A Media Planning Calculus," Operations Research, INFORMS, vol. 17(1), pages 1-35, February.
    2. Ambar G. Rao & Gary Lilien, 1972. "A System of Promotional Models," Management Science, INFORMS, vol. 19(2), pages 152-160, October.
    3. John D. C. Little, 1975. "BRANDAID: A Marketing-Mix Model, Part 1: Structure," Operations Research, INFORMS, vol. 23(4), pages 628-655, August.
    4. Thomas H. Naylor & Horst Schauland, 1976. "A Survey of Users of Corporate Planning Models," Management Science, INFORMS, vol. 22(9), pages 927-937, May.
    5. John D. C. Little, 1975. "BRANDAID: A Marketing-Mix Model, Part 2: Implementation, Calibration, and Case Study," Operations Research, INFORMS, vol. 23(4), pages 656-673, August.
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    Cited by:

    1. S Eom & E Kim, 2006. "A survey of decision support system applications (1995–2001)," Journal of the Operational Research Society, Palgrave Macmillan;The OR Society, vol. 57(11), pages 1264-1278, November.

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