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A Survey of Users of Corporate Planning Models

Author

Listed:
  • Thomas H. Naylor

    (Duke University and Social Systems, Inc.)

  • Horst Schauland

    (Social Systems, Inc.)

Abstract

Why are over 2,000 corporations either using, developing, or planning to develop some form of corporate simulation model? What types of companies are using corporate planning models? How are they being used? Which resources are required? These are among the questions which were raised in a recent survey of 346 companies whose results are summarized in this paper. The paper also examines the costs and benefits to be derived from using corporate simulation models. Finally, drawing on the survey results, the authors speculate on future developments in the field of corporate modeling.

Suggested Citation

  • Thomas H. Naylor & Horst Schauland, 1976. "A Survey of Users of Corporate Planning Models," Management Science, INFORMS, vol. 22(9), pages 927-937, May.
    • Handle: RePEc:inm:ormnsc:v:22:y:1976:i:9:p:927-937
    DOI: 10.1287/mnsc.22.9.927
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    Cited by:

    1. Davis, Joseph G. & Sundaram, David, 1995. "PETAPS: A prototype decision support system for consumer product marketing and promotion," European Journal of Operational Research, Elsevier, vol. 87(2), pages 247-256, December.
    2. Linda Ellis Johnson & Arnold L. Redman & John R. Tanner, 1997. "Utilization and Application of Business Computing Systems in Corporate Real Estate," Journal of Real Estate Research, American Real Estate Society, vol. 13(2), pages 211-230.
    3. Edward A. Stohr & Mohan Tanniru, 1978. "The Design of a Corporate Planning System Simulator," Discussion Papers 342, Northwestern University, Center for Mathematical Studies in Economics and Management Science.
    4. Nibouche Fatima & Belmokhtar Oumhani, 2009. "Corporate Model of the Algerian National Marble Company," Folia Oeconomica Stetinensia, Sciendo, vol. 8(1), pages 19-48, January.

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