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A tale of two samples: Understanding WTP differences in the age of social media

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  • Kolstoe, Sonja
  • Naald, Brian Vander
  • Cohan, Alison

Abstract

Social media platforms represent a potentially cost-effective solution to obtaining stated preference data. We use data from a representative sample and a sample of convenience to investigate how willingness to pay (WTP) for increased cultural (recreational) use of an ecologically unique site differs across the two groups. We find mixed evidence of differences in WTP estimates between the two samples depending on the survey attribute. Where differences exist, the most effective selection correction mechanism is the ordered probit with weights. Our results suggest caution about extrapolating results to the general population from samples of conveniences without correcting for sample selection.

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  • Kolstoe, Sonja & Naald, Brian Vander & Cohan, Alison, 2022. "A tale of two samples: Understanding WTP differences in the age of social media," Ecosystem Services, Elsevier, vol. 55(C).
    • Handle: RePEc:eee:ecoser:v:55:y:2022:i:c:s221204162200016x
    DOI: 10.1016/j.ecoser.2022.101420
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    1. Kolstoe, Sonja H. & Kline, Jeffrey D. & Lohr, Luanne, 2022. "Economic Approaches for Managing Migratory Bird Habitat Across Multi-Owner Landscapes," Western Economics Forum, Western Agricultural Economics Association, vol. 20(1), May.

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    More about this item

    Keywords

    Sample selection; Social media; Crowdsourced; RUM; Stated preference;
    All these keywords.

    JEL classification:

    • Q57 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Ecological Economics
    • Q51 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Valuation of Environmental Effects

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