Brand in the hand: A cross-market investigation of consumer acceptance of mobile marketing
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DOI: 10.1016/j.bushor.2012.05.004
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- Sultan, Fareena & Rohm, Andrew J. & Gao, Tao (Tony), 2009. "Factors Influencing Consumer Acceptance of Mobile Marketing: A Two-Country Study of Youth Markets," Journal of Interactive Marketing, Elsevier, vol. 23(4), pages 308-320.
- Ronald Jean Degen, 2009. "Opportunity for luxury brands in China," Working Papers 31, globADVANTAGE, Polytechnic Institute of Leiria.
- Sangwan, S. & Pau, L-F., 2005. "Diffusion of Mobile Phones in China," ERIM Report Series Research in Management ERS-2005-056-LIS, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
- Shankar, Venkatesh & Venkatesh, Alladi & Hofacker, Charles & Naik, Prasad, 2010. "Mobile Marketing in the Retailing Environment: Current Insights and Future Research Avenues," Journal of Interactive Marketing, Elsevier, vol. 24(2), pages 111-120.
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- Azemi, Yllka & Ozuem, Wilson & Wiid, Ria & Hobson, Ana, 2022. "Luxury fashion brand customers’ perceptions of mobile marketing: Evidence of multiple communications and marketing channels," Journal of Retailing and Consumer Services, Elsevier, vol. 66(C).
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- Lee-Yun Pan & Shih-Chi Chang & Chia-Chi Sun, 2014. "A three-stage model for smart phone use antecedents," Quality & Quantity: International Journal of Methodology, Springer, vol. 48(2), pages 1107-1115, March.
- Javornik, Ana, 2016. "Augmented reality: Research agenda for studying the impact of its media characteristics on consumer behaviour," Journal of Retailing and Consumer Services, Elsevier, vol. 30(C), pages 252-261.
- Adrian Razvan Joanta (Rusan) & Marwa Bezzaouia, 2016. "Digital Marketing And Its Influences On The Perception Regarding Product Values And Luxury Brands," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 2, pages 65-69, April.
- Vikas Chauhan & Rambalak Yadav & Vipin Choudhary, 2022. "Adoption of electronic banking services in India: an extension of UTAUT2 model," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 27(1), pages 27-40, March.
- Lucrezia Maria Cosmo & Luigi Piper & Arianna Vittorio, 2021. "The role of attitude toward chatbots and privacy concern on the relationship between attitude toward mobile advertising and behavioral intent to use chatbots," Italian Journal of Marketing, Springer, vol. 2021(1), pages 83-102, June.
- Yuting Cui & Raphael Lissillour & Juraj Chebeň & Drahoslav Lančarič & Chunlin Duan, 2022. "The position of financial prudence, social influence, and environmental satisfaction in the sustainable consumption behavioural model: Cross‐market intergenerational investigation during the Covid‐19 ," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 29(4), pages 996-1020, July.
- Mustapha Iddrisu & Akolaa Andrews Adugudaa & Albert Martins, 2020. "Receiving and Action Oriented Attitude of the Youth Towards Mobile Marketing: A Transitional Economy Perspective," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 12(4), pages 1-14, December.
- Shweta Pandey & Deepak Chawla, 2020. "Exploring Factors That Drive Adoption of Various Categories of M-commerce: An Emerging Market Study," Global Business Review, International Management Institute, vol. 21(2), pages 526-546, April.
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Keywords
Mobile marketing; Branding; Marketing communications; Wireless communications; Consumer acceptance of new technology; Generation M; Global marketing;All these keywords.
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