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What are business schools doing for business today?

Author

Listed:
  • David, Fred R.
  • David, Meredith E.
  • David, Forest R.

Abstract

This article examines disparity between business school focus and business community needs. A content analysis of 200 corporate job descriptions collected in Fall 2009 revealed 140 specific license/certification/skills commonly cited as required for candidates applying for business jobs. A detailed matching of these post-graduation proficiencies with pre-graduation business major tracks is provided herein to assist schools in better aligning curricula with job requirements. This matching and aligning process is proposed as a key means for reducing disparity between post-graduation licenses/certification/skills required and the academic tracks that are feeders for such positions. Examination of 200 résumés of business students nearing graduation revealed low to no proficiency on the job description-derived skill sets. This finding suggests that disparity between school of business focus and practitioner needs is ongoing and potentially problematic, at least at the institutions sampled. A content analysis of 100 school of business course syllabi and 20 textbooks supported this conclusion. This article provides suggestions for closing the gap between business school curricula and corporate needs. The old business school is compared to our vision of the new business school, where close alignment of pre-graduation training with post-graduation job requirements serves both students and practitioners well.

Suggested Citation

  • David, Fred R. & David, Meredith E. & David, Forest R., 2011. "What are business schools doing for business today?," Business Horizons, Elsevier, vol. 54(1), pages 51-62, January.
    • Handle: RePEc:eee:bushor:v:54:y::i:1:p:51-62
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    References listed on IDEAS

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    1. Dickinson, Roger & Herbst, Anthony & O'Shaughnessy, John, 1983. "What are business schools doing for business?," Business Horizons, Elsevier, vol. 26(6), pages 46-51.
    2. Ellson, Tony, 2009. "Assessing contribution of research in business to practice," Journal of Business Research, Elsevier, vol. 62(11), pages 1160-1164, November.
    3. Beatty, Bernard L. & Lamy, Robert E. & Peacock, Peter R. & Saladin, Brooke A., 1996. "The faculty-in-residence program," Business Horizons, Elsevier, vol. 39(1), pages 55-64.
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    Cited by:

    1. Montserrat Entrialgo & Víctor Iglesias & Frank Müller, 2019. "Are European Part-Time MBA Programs Designed to Foster Entrepreneurial Minds? An Exploratory Study," Administrative Sciences, MDPI, vol. 9(3), pages 1-12, June.
    2. Cotton, John L. & Stewart, Alex, 2013. "Evaluate your business school's writings as if your strategy matters," Business Horizons, Elsevier, vol. 56(3), pages 323-331.
    3. Meredith E. David & Fred R. David & Forest R. David, 2021. "Closing the Gap between Graduates’ Skills and Employers’ Requirements: A Focus on the Strategic Management Capstone Business Course," Administrative Sciences, MDPI, vol. 11(1), pages 1-16, January.
    4. Aaltola, Pasi & Manninen, Ari, 2021. "Drawing the premises for personalized learning: Illustrations of management and accounting," Journal of Accounting Education, Elsevier, vol. 54(C).

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