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Marketing mix customization and customizability

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  • Logman, Marc

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  • Logman, Marc, 1997. "Marketing mix customization and customizability," Business Horizons, Elsevier, vol. 40(6), pages 39-44.
    • Handle: RePEc:eee:bushor:v:40:y:1997:i:6:p:39-44
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    References listed on IDEAS

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    1. Berthon, Pierre & Pitt, Leyland & Watson, Richard T., 1996. "Marketing communication and the world wide web," Business Horizons, Elsevier, vol. 39(5), pages 24-32.
    2. Kim, Kee Young & Miller, Jeffrey G. & Heineke, Janelle, 1997. "Mastering the quality staircase, step by step," Business Horizons, Elsevier, vol. 40(1), pages 17-21.
    3. LOGMAN, Marc, 1996. "Information needs in a rapidly changing consumer environment: A survey among PC users," Business Economics Working Papers 1996004, University of Antwerp, Faculty of Business and Economics.
    4. Cova, Bernard, 1996. "The postmodern explained to managers: Implications for marketing," Business Horizons, Elsevier, vol. 39(6), pages 15-23.
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    Cited by:

    1. Jafari, Hamid & Nyberg, Anna & Osnes, Tone-Lise & Schmitz, Annika, 2015. "Customization in bicycle retailing," Journal of Retailing and Consumer Services, Elsevier, vol. 23(C), pages 77-90.
    2. Marco Guerzoni & Rene Soellner, 2013. "Uniqueness Seeking and Demand Estimation in the German Automobile Industry," Eurasian Business Review, Springer;Eurasia Business and Economics Society, vol. 3(2), pages 179-199, December.

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