IDEAS home Printed from https://ideas.repec.org/a/eee/bushor/v40y1997i6p39-44.html
   My bibliography  Save this article

Marketing mix customization and customizability

Author

Listed:
  • Logman, Marc

Abstract

No abstract is available for this item.

Suggested Citation

  • Logman, Marc, 1997. "Marketing mix customization and customizability," Business Horizons, Elsevier, vol. 40(6), pages 39-44.
    • Handle: RePEc:eee:bushor:v:40:y:1997:i:6:p:39-44
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0007-6813(97)90066-5
    Download Restriction: Full text for ScienceDirect subscribers only
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Cova, Bernard, 1996. "The postmodern explained to managers: Implications for marketing," Business Horizons, Elsevier, vol. 39(6), pages 15-23.
    2. Berthon, Pierre & Pitt, Leyland & Watson, Richard T., 1996. "Marketing communication and the world wide web," Business Horizons, Elsevier, vol. 39(5), pages 24-32.
    3. LOGMAN, Marc, 1996. "Information needs in a rapidly changing consumer environment: A survey among PC users," Business Economics Working Papers 1996004, University of Antwerp, Faculty of Business and Economics.
    4. Kim, Kee Young & Miller, Jeffrey G. & Heineke, Janelle, 1997. "Mastering the quality staircase, step by step," Business Horizons, Elsevier, vol. 40(1), pages 17-21.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Jafari, Hamid & Nyberg, Anna & Osnes, Tone-Lise & Schmitz, Annika, 2015. "Customization in bicycle retailing," Journal of Retailing and Consumer Services, Elsevier, vol. 23(C), pages 77-90.
    2. Marco Guerzoni & Rene Soellner, 2013. "Uniqueness Seeking and Demand Estimation in the German Automobile Industry," Eurasian Business Review, Springer;Eurasia Business and Economics Society, vol. 3(2), pages 179-199, December.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Gian Luca Gregori & Valerio Temperini, 2013. "Il ruolo dell?e-learning nelle strategie di comunicazione delle imprese. Il caso della iGuzzini illuminazione," ECONOMIA E DIRITTO DEL TERZIARIO, FrancoAngeli Editore, vol. 2013(3), pages 421-435.
    2. Griffith, David A. & Palmer, Jonathan W., 1999. "Leveraging the web for corporate success," Business Horizons, Elsevier, vol. 42(1), pages 3-10.
    3. Luiz Moutinho & Graeme D. Hutcheson, 2006. "Store Patronage: The Utility Of A Multi-Method, Multi-Nomial Logistic Regression Model For Predicting Store Choice," Portuguese Journal of Management Studies, ISEG, Universidade de Lisboa, vol. 0(1), pages 5-25.
    4. Dale Young & John Benamati, 2004. "A Cross-industry Analysis of Large Firm Transactional Public Web Sites," American Journal of Business, Emerald Group Publishing, vol. 19(1), pages 37-46.
    5. Pitt, Leyland & Berthon, Pierre & Robson, Matthew, 1997. "The internationalization of management knowledge dissemination: A dialectic," Journal of World Business, Elsevier, vol. 32(4), pages 369-385, January.
    6. Juan José López García & David Lizcano & Celia MQ Ramos & Nelson Matos, 2019. "Digital Marketing Actions That Achieve a Better Attraction and Loyalty of Users: An Analytical Study," Future Internet, MDPI, vol. 11(6), pages 1-16, June.
    7. Volpato, Giuseppe & Stocchetti, Andrea, 2009. "Old and new approaches to marketing. The quest of their epistemological roots," MPRA Paper 30841, University Library of Munich, Germany.
    8. Jonathan W. Palmer, 2002. "Web Site Usability, Design, and Performance Metrics," Information Systems Research, INFORMS, vol. 13(2), pages 151-167, June.
    9. Pitt, Leyland & Berthon, Pierre & Watson, Richard T., 1999. "Cyberservice: Taming service marketing problems with the world wide web," Business Horizons, Elsevier, vol. 42(1), pages 11-18.
    10. Paschou, Eleni & Metaxas, Theodore, 2013. "Branding Stockholm," MPRA Paper 48118, University Library of Munich, Germany.
    11. Giovanna Magnani & Beatrice Re, 2020. "Lived experiences about car sharing in young adults: Emerging paradoxes," Italian Journal of Marketing, Springer, vol. 2020(2), pages 207-229, September.
    12. Rui Quaresma & Paula Huertas & José Castillo, 2009. "La Empresa Española de Espalda al Comercio Electrónico," CEFAGE-UE Working Papers 2009_04, University of Evora, CEFAGE-UE (Portugal).
    13. GAUTAM Raj Kumar, 2014. "Purchase Decision Of Indian Consumers: The Factors Of Attraction While Purchasing Car," Studies in Business and Economics, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 9(3), pages 29-42, December.
    14. Giovanna Magnani & Beatrice Re, 0. "Lived experiences about car sharing in young adults: Emerging paradoxes," Italian Journal of Marketing, Springer, vol. 0, pages 1-23.
    15. Jaziri, Dhouha, 2019. "The advent of customer experiential knowledge management approach (CEKM): The integration of offline & online experiential knowledge," Journal of Business Research, Elsevier, vol. 94(C), pages 241-256.
    16. Kaplan, Andreas M. & Haenlein, Michael, 2009. "The fairyland of Second Life: Virtual social worlds and how to use them," Business Horizons, Elsevier, vol. 52(6), pages 563-572, November.
    17. Bettiol, M & Di Maria, E & Finotto, Vladi, 2012. "Marketing in smes: the role of entrepreneurial sensemaking," MPRA Paper 39405, University Library of Munich, Germany.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:bushor:v:40:y:1997:i:6:p:39-44. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/locate/bushor .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.