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Cyberservice: Taming service marketing problems with the world wide web

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  • Pitt, Leyland
  • Berthon, Pierre
  • Watson, Richard T.

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  • Pitt, Leyland & Berthon, Pierre & Watson, Richard T., 1999. "Cyberservice: Taming service marketing problems with the world wide web," Business Horizons, Elsevier, vol. 42(1), pages 11-18.
    • Handle: RePEc:eee:bushor:v:42:y:1999:i:1:p:11-18
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    References listed on IDEAS

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    1. Berthon, Pierre & Pitt, Leyland & Watson, Richard T., 1996. "Marketing communication and the world wide web," Business Horizons, Elsevier, vol. 39(5), pages 24-32.
    2. Berthon, Pierre & Pitt, Leyland F. & Watson, Richard T., 1996. "The World Wide Web As An Advertising Medium:," Journal of Advertising Research, Cambridge University Press, vol. 36(1), pages 43-54, January.
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    Cited by:

    1. Cowan, Robin & Soete, Luc & Tchervonnava, Oxana, 2001. "Knowledge Transfer and the Services Sector in the Context of the New Economy," Research Memorandum 020, Maastricht University, Maastricht Economic Research Institute on Innovation and Technology (MERIT).
    2. Smith, Donnavieve N. & Sivakumar, K., 2004. "Flow and Internet shopping behavior: A conceptual model and research propositions," Journal of Business Research, Elsevier, vol. 57(10), pages 1199-1208, October.
    3. Mehmet Ali Ekemen & Ayta? Y?ld?r?m, 2016. "E-Business Usage in Tourism Industry: Drivers and Consequences," Business and Economic Research, Macrothink Institute, vol. 6(2), pages 302-330, December.
    4. Koiso-Kanttila, Nina, 2005. "Time, attention, authenticity and consumer benefits of the Web," Business Horizons, Elsevier, vol. 48(1), pages 63-70.
    5. Sergio Román, 2010. "Relational Consequences of Perceived Deception in Online Shopping: The Moderating Roles of Type of Product, Consumer’s Attitude Toward the Internet and Consumer’s Demographics," Journal of Business Ethics, Springer, vol. 95(3), pages 373-391, September.
    6. Doukidis, Georgios I. & Pramatari, Katerina & Lekakos, Georgios, 2008. "OR and the management of electronic services," European Journal of Operational Research, Elsevier, vol. 187(3), pages 1296-1309, June.

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