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The internationalization of management knowledge dissemination: A dialectic

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  • Pitt, Leyland
  • Berthon, Pierre
  • Robson, Matthew

Abstract

Most management academics today are concerned with making what they teach more relevant, just as employers operating internationally seek management graduates with at least an exposure to global issues, if not actual experience. In the light of increasing globalization of business, this relevance would undoubtedly be concerned with the internationalization of management education. How to do this effectively is not a simple issue--it involves a number of dimensions, including the student body, faculty, and the method of instruction as well as what is taught. This paper adopts two diametrically opposed approaches to international business, namely those of Porter and Ohmae and contrasts the globalization of management education under these criteria. The conclusion is, not unexpectedly, that neither perspective is entirely right or wrong, but that each offers a valuable framework for the evaluation of options.

Suggested Citation

  • Pitt, Leyland & Berthon, Pierre & Robson, Matthew, 1997. "The internationalization of management knowledge dissemination: A dialectic," Journal of World Business, Elsevier, vol. 32(4), pages 369-385, January.
    • Handle: RePEc:eee:worbus:v:32:y:1997:i:4:p:369-385
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    References listed on IDEAS

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    1. Marjorie A. Lyles, 1990. "A RESEARCH AGENDA FOR STRATEGIC MANAGEMENT IN THE 1990s," Journal of Management Studies, Wiley Blackwell, vol. 27(4), pages 363-375, July.
    2. Paul W Beamish & Jonathan L Calof, 1989. "International Business Education: A Corporate View," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 20(3), pages 553-564, September.
    3. Berthon, Pierre & Pitt, Leyland & Watson, Richard T., 1996. "Marketing communication and the world wide web," Business Horizons, Elsevier, vol. 39(5), pages 24-32.
    4. Brian Toyne, 1989. "International Exchange: A Foundation for Theory Building in International Business," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 20(1), pages 1-17, March.
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