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Leveraging the web for corporate success

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  • Griffith, David A.
  • Palmer, Jonathan W.

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  • Griffith, David A. & Palmer, Jonathan W., 1999. "Leveraging the web for corporate success," Business Horizons, Elsevier, vol. 42(1), pages 3-10.
    • Handle: RePEc:eee:bushor:v:42:y:1999:i:1:p:3-10
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    1. Berthon, Pierre & Pitt, Leyland & Watson, Richard T., 1996. "Marketing communication and the world wide web," Business Horizons, Elsevier, vol. 39(5), pages 24-32.
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    Cited by:

    1. Shefali Jaiswal & Anurag Singh, 2020. "Influence of the Determinants of Online Customer Experience on Online Customer Satisfaction," Paradigm, , vol. 24(1), pages 41-55, June.
    2. Stefanović Suzana & Stanković Milica, 2014. "The Role Of ICT And The Internet In The Development Of Franchise Systems," Economic Themes, Sciendo, vol. 52(4), pages 409-435, December.
    3. Sulin Ba & Jan Stallaert & Zhongju Zhang, 2012. "Research Note ---Online Price Dispersion: A Game-Theoretic Perspective and Empirical Evidence," Information Systems Research, INFORMS, vol. 23(2), pages 575-592, June.
    4. Jonathan W. Palmer, 2002. "Web Site Usability, Design, and Performance Metrics," Information Systems Research, INFORMS, vol. 13(2), pages 151-167, June.

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