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La Empresa Española de Espalda al Comercio Electrónico

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  • Rui Filipe Cerqueira Quaresma

    (Universidade de Évora, Departamento de Gestão, CEFAGE-UÉ)

Abstract

This paper presents the results of a qualitative and quantitative evaluation of the performance on the Internet of medium and large Spanish enterprises. Special attention is given to the firmsÂ’ e-commerce, in particular to the issue of business to consumer. In the study, an instrument of analysis was specially developed to evaluate the presence on the Internet of those firms. That instrument was based on information from legal norms, conduct codes and/or certification schemes and a variety of other information sources related with the issues of Internet, web sites and e-commerce. In total the firmsÂ’ web sites, selected through a random sample technique, were evaluated on 119 items.

Suggested Citation

  • Rui Filipe Cerqueira Quaresma, 2009. "La Empresa Española de Espalda al Comercio Electrónico," CEFAGE-UE Working Papers 2009_04, University of Evora, CEFAGE-UE (Portugal).
    • Handle: RePEc:cfe:wpcefa:2009_04
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    References listed on IDEAS

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    1. Berthon, Pierre & Pitt, Leyland & Watson, Richard T., 1996. "Marketing communication and the world wide web," Business Horizons, Elsevier, vol. 39(5), pages 24-32.
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    Keywords

    Internet; electronic commerce; B2C; e-business.;
    All these keywords.

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