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Mediation analysis revisited: Practical suggestions for addressing common deficiencies

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  • Kim, Jungkeun
  • Hwang, Euejung
  • Phillips, Megan
  • Jang, Sungha
  • Kim, Jae-Eun
  • Spence, Mark T.
  • Park, Jongwon

Abstract

Four issues that can affect statistical conclusions from mediation analysis are presented here: The implications of omitting mediators; not conducting reverse mediation analysis; using inappropriate measures; and not considering a wider array of experiment-based methods. Suggestions for addressing each of these are advanced. Previous issues of AMJ, JMR and JCR are then examined to gauge the extent to which these suggestions were used. Less than half of the published papers inspected (44.4% of the total) endeavored to address at least three of the four issues raised above. AMJ authors will realize higher statistical as well as theoretical rigor if they consider these suggestions.

Suggested Citation

  • Kim, Jungkeun & Hwang, Euejung & Phillips, Megan & Jang, Sungha & Kim, Jae-Eun & Spence, Mark T. & Park, Jongwon, 2018. "Mediation analysis revisited: Practical suggestions for addressing common deficiencies," Australasian marketing journal, Elsevier, vol. 26(1), pages 59-64.
    • Handle: RePEc:eee:aumajo:v:26:y:2018:i:1:p:59-64
    DOI: 10.1016/j.ausmj.2018.03.002
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    Cited by:

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    2. Kwak, Lynn E. & Yoon, Sang Won & Kim, Younjun, 2020. "Genetically modified crops’ environmental impact and trust in eco-labels," Australasian marketing journal, Elsevier, vol. 28(4), pages 361-373.
    3. Kim, Jungkeun, 2020. "Impact of the perceived threat of COVID-19 on variety-seeking," Australasian marketing journal, Elsevier, vol. 28(3), pages 108-116.
    4. Razmus, Wiktor & Grabner-Kräuter, Sonja & Adamczyk, Grzegorz, 2024. "Counterfeit brands and Machiavellianism: Consequences of counterfeit use for social perception," Journal of Retailing and Consumer Services, Elsevier, vol. 76(C).
    5. Amiruddin & Fiskia Rera Baharuddin & Takbir & Wirawan Setialaksana, 2023. "May student-centered principles affect active learning and its counterpart? An empirical study of Indonesian curriculum implementation," SAGE Open, , vol. 13(4), pages 21582440231, December.
    6. Bhatt, Siddharth & Pai, Dinesh R. & DelVecchio, Devon, 2023. "The dark side of multiunit discounts: Multiunit discounts reduce rest of basket revenue," Journal of Retailing and Consumer Services, Elsevier, vol. 72(C).
    7. Dawes, John, 2022. "Factors that influence manufacturer and store brand behavioral loyalty," Journal of Retailing and Consumer Services, Elsevier, vol. 68(C).
    8. Rafi M. M. I. Chowdhury, 2022. "The ethics of nudging: Using moral foundations theory to understand consumers' approval of nudges," Journal of Consumer Affairs, Wiley Blackwell, vol. 56(2), pages 703-742, June.
    9. Kim, Jungkeun & Kim, Jae-Eun & Marshall, Roger, 2020. "Choose Quickly! The Influence of Cognitive Resource Availability on the Preference between the Intuitive and Externally Recommended Options," Australasian marketing journal, Elsevier, vol. 28(4), pages 263-272.
    10. Duong, Trang Thi-Thuy & Ngo, Liem Viet & Surachartkumtonkun, Jiraporn & Tran, Mai Dong & Northey, Gavin, 2023. "Less is more! A pathway to consumer's transcendence," Journal of Retailing and Consumer Services, Elsevier, vol. 72(C).
    11. Kim, Jungkeun & (Gina) Cui, Yuanyuan & Jang, Sungha & Spence, Mark T. & Park, Jongwon, 2019. "Response to Thoemmes and Lemmer (2019) regarding mediation analysis revisited," Australasian marketing journal, Elsevier, vol. 27(2), pages 126-128.

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