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Response to Thoemmes and Lemmer (2019) regarding mediation analysis revisited

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  • Kim, Jungkeun
  • (Gina) Cui, Yuanyuan
  • Jang, Sungha
  • Spence, Mark T.
  • Park, Jongwon

Abstract

Kim et al. (2018) raised four issues along with possible remedies that could affect statistical conclusions from mediation analysis. The issues addressed were: omitted mediators, reverse mediation, multi-item measures, and experimental methods. This prompted an insightful response from Thoemmes and Lemmer (2019), who largely agreed upon and further developed three of the issues. But there was disagreement concerning the appropriateness of conducting reverse mediation, their argument being the likelihood of returning equivalent models. Here, it is acknowledged that mediation analysis should be theory-driven and not conducted just to see which model is better. Further, in some contexts such as mediation analysis based on survey data the benefits of conducting reverse mediation are likely to be minimal. However, it is not uncommon to measure the mediator after having measured dependent variables, particularly in experimental settings. Hence, it is argued here to check for artificial mediation by reversing the arrows. A simulation is conducted to support this argument.

Suggested Citation

  • Kim, Jungkeun & (Gina) Cui, Yuanyuan & Jang, Sungha & Spence, Mark T. & Park, Jongwon, 2019. "Response to Thoemmes and Lemmer (2019) regarding mediation analysis revisited," Australasian marketing journal, Elsevier, vol. 27(2), pages 126-128.
    • Handle: RePEc:eee:aumajo:v:27:y:2019:i:2:p:126-128
    DOI: 10.1016/j.ausmj.2019.02.003
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    References listed on IDEAS

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    1. Thoemmes, Felix & Lemmer, Gunnar, 2019. "Mediation analysis revisited again," Australasian marketing journal, Elsevier, vol. 27(1), pages 52-56.
    2. Kim, Jungkeun & Hwang, Euejung & Phillips, Megan & Jang, Sungha & Kim, Jae-Eun & Spence, Mark T. & Park, Jongwon, 2018. "Mediation analysis revisited: Practical suggestions for addressing common deficiencies," Australasian marketing journal, Elsevier, vol. 26(1), pages 59-64.
    3. Xinshu Zhao & John G. Lynch & Qimei Chen, 2010. "Reconsidering Baron and Kenny: Myths and Truths about Mediation Analysis," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 37(2), pages 197-206, August.
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    Cited by:

    1. Kim, Jungkeun, 2020. "Impact of the perceived threat of COVID-19 on variety-seeking," Australasian marketing journal, Elsevier, vol. 28(3), pages 108-116.
    2. van Esch, Patrick & Cui, Yuanyuan (Gina) & Jain, Shailendra Pratap, 2021. "The effect of political ideology and message frame on donation intent during the COVID-19 pandemic," Journal of Business Research, Elsevier, vol. 125(C), pages 201-213.
    3. van Esch, Patrick & Cui, Yuanyuan (Gina) & Das, Gopal & Jain, Shailendra Pratap & Wirtz, Jochen, 2022. "Tourists and AI: A political ideology perspective," Annals of Tourism Research, Elsevier, vol. 97(C).
    4. Denni Arli & Patrick Esch & Yuanyuan Cui, 2023. "Who Cares More About the Environment, Those with an Intrinsic, an Extrinsic, a Quest, or an Atheistic Religious Orientation?: Investigating the Effect of Religious Ad Appeals on Attitudes Toward the E," Journal of Business Ethics, Springer, vol. 185(2), pages 427-448, June.

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