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Transformative tourism organizations and glocalization

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  • Soulard, Joelle
  • McGehee, Nancy Gard
  • Stern, Marc

Abstract

This paper investigates how self-described transformative tourism practitioners engage with tourists and local stakeholders to provide what they perceive as a transformative experience for tourists via the use of glocalization strategies. Transformative tourism practitioners are constantly in search of nimble and sophisticated processes that acknowledge the viewpoints of both travelers and the local communities. They do this through glocalization strategies, which focus on designing experiences that celebrate the local cultural context while also taking the travelers' worldviews into consideration. An analysis of 37 in-depth interviews and organizational documentation reveals 16 glocalization strategies used to achieve three objectives: establish legitimacy in the local community, break down cultural barriers in the organization, and stage transformative encounters.

Suggested Citation

  • Soulard, Joelle & McGehee, Nancy Gard & Stern, Marc, 2019. "Transformative tourism organizations and glocalization," Annals of Tourism Research, Elsevier, vol. 76(C), pages 91-104.
    • Handle: RePEc:eee:anture:v:76:y:2019:i:c:p:91-104
    DOI: 10.1016/j.annals.2019.03.007
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    References listed on IDEAS

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    1. Wijeratne, Aaron J.C. & Van Dijk, Pieter A. & Kirk-Brown, Andrea & Frost, Lionel, 2014. "Rules of engagement: The role of emotional display rules in delivering conservation interpretation in a zoo-based tourism context," Tourism Management, Elsevier, vol. 42(C), pages 149-156.
    2. Maano Ramutsindela, 2004. "Glocalisation and Nature Conservation Strategies in 21st‐Century Southern Africa," Tijdschrift voor Economische en Sociale Geografie, Royal Dutch Geographical Society KNAG, vol. 95(1), pages 61-72, February.
    3. Roxanna Magee & Audrey Gilmore, 2015. "Heritage site management: from dark tourism to transformative service experience?," The Service Industries Journal, Taylor & Francis Journals, vol. 35(15-16), pages 898-917, November.
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    Cited by:

    1. Coll-Barneto, Isabel & Fusté-Forné , Francesc, 2023. "Understanding Environmental Actions in Tourism Systems: Ecological Accommodations for a Regenerative Tourism Development," Journal of Tourism, Sustainability and Well-being, Cinturs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, vol. 11(4), pages 239-253.
    2. Fuchs, Matthias, 2023. "A post-Cartesian economic and Buddhist view on tourism," Annals of Tourism Research, Elsevier, vol. 103(C).
    3. Kuokkanen, Henri & Kirillova, Ksenia, 2024. "Ethically transformative experiences in hotels," Annals of Tourism Research, Elsevier, vol. 105(C).
    4. Karina A. Rus & Ștefan Dezsi & Ovidiu R. Ciascai, 2023. "Transformative Experiences in Cycling Tourism: A Conceptual Framework," Sustainability, MDPI, vol. 15(20), pages 1-22, October.
    5. Neuhofer, Barbara & Egger, Roman & Yu, Joanne & Celuch, Krzysztof, 2021. "Designing experiences in the age of human transformation: An analysis of Burning Man," Annals of Tourism Research, Elsevier, vol. 91(C).
    6. Bueddefeld, Jill & Duerden, Mat D., 2022. "The transformative tourism learning model," Annals of Tourism Research, Elsevier, vol. 94(C).
    7. Karina A. Rus & Ștefan Dezsi & Ovidiu R. Ciascai & Florin Pop, 2022. "Calibrating Evolution of Transformative Tourism: A Bibliometric Analysis," Sustainability, MDPI, vol. 14(17), pages 1-40, September.
    8. Soulard, Joelle & Lundin, Emma, 2023. "Docents as transformative educators of travelers," Annals of Tourism Research, Elsevier, vol. 103(C).
    9. Vidickienė Dalia & Vilkė Rita & Gedminaitė-Raudonė Živilė, 2020. "Transformative Tourism as an Innovative Tool for Rural Development," European Countryside, Sciendo, vol. 12(3), pages 277-291, September.
    10. Mohib ullah & Amran Rasli & Fayaz Ali Shah, 2018. "The Impact of Power Structure on Sustainable Ecotourism at Chitral Gol National Park Pakistan," Global Regional Review, Humanity Only, vol. 3(1), pages 197-207, June.
    11. Soulard, Joelle & McGehee, Nancy Gard & Stern, Marc J. & Lamoureux, Kristin M., 2021. "Transformative tourism: Tourists' drawings, symbols, and narratives of change," Annals of Tourism Research, Elsevier, vol. 87(C).
    12. Christou, Prokopis A. & Pericleous, Katerina & Komppula, Raija, 2023. "Designing and offering legend-based experiences: Perspectives of Santa Claus in the Joulupukin Pajakylä," Annals of Tourism Research, Elsevier, vol. 98(C).

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