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The snowball effect in online travel platforms: How does peer influence affect review posting decisions?

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  • Liang, Sai
  • Li, Chunxiao
  • Zhang, Xiaoxia
  • Li, Hui

Abstract

•There is a snowball effect in online travel platforms.•High-quality review accumulation of a hotel leads to more such reviews.•Negative reviews can motivate subsequent users to post high-quality reviews.•Users tend to follow reputational reviewers to contribute high-quality comments.

Suggested Citation

  • Liang, Sai & Li, Chunxiao & Zhang, Xiaoxia & Li, Hui, 2020. "The snowball effect in online travel platforms: How does peer influence affect review posting decisions?," Annals of Tourism Research, Elsevier, vol. 85(C).
    • Handle: RePEc:eee:anture:v:85:y:2020:i:c:s0160738320300207
    DOI: 10.1016/j.annals.2020.102876
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    References listed on IDEAS

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    1. Bruno S. Frey & Stephan Meier, 2004. "Social Comparisons and Pro-social Behavior: Testing "Conditional Cooperation" in a Field Experiment," American Economic Review, American Economic Association, vol. 94(5), pages 1717-1722, December.
    2. Fang, Bin & Ye, Qiang & Kucukusta, Deniz & Law, Rob, 2016. "Analysis of the perceived value of online tourism reviews: Influence of readability and reviewer characteristics," Tourism Management, Elsevier, vol. 52(C), pages 498-506.
    3. Khim-Yong Goh & Cheng-Suang Heng & Zhijie Lin, 2013. "Social Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of User- and Marketer-Generated Content," Information Systems Research, INFORMS, vol. 24(1), pages 88-107, March.
    4. Bruno Frey & Stephan Meier, 2004. "In a field experiment," Natural Field Experiments 00243, The Field Experiments Website.
    5. Park, Sangwon & Nicolau, Juan L., 2015. "Asymmetric effects of online consumer reviews," Annals of Tourism Research, Elsevier, vol. 50(C), pages 67-83.
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    Cited by:

    1. Ivanka Vasenska & Preslav Dimitrov & Blagovesta Koyundzhiyska-Davidkova & Vladislav Krastev & Pavol Durana & Ioulia Poulaki, 2021. "Financial Transactions Using FINTECH during the Covid-19 Crisis in Bulgaria," Risks, MDPI, vol. 9(3), pages 1-28, March.
    2. Yu, Joanne & Egger, Roman, 2021. "Color and engagement in touristic Instagram pictures: A machine learning approach," Annals of Tourism Research, Elsevier, vol. 89(C).
    3. Stockheim, Inbal & Perez, Dikla & Podkamien, Yael, 2024. "Friend and Foe: The impact of complimentary competitor content (CCC) on consumer response towards the endorsing competitor," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
    4. Christos Alexakis & Michael Dowling & Vasileios Pappas & Manimozhi Ramachandiran & Favianos Skalvos, 2021. "Do hotel financial factors influence satisfaction?," Post-Print hal-03358054, HAL.
    5. Alexakis, Christos & Dowling, Michael & Pappas, Vasileios & Ramachandiran, Manimozhi & Skalvos, Favianos, 2021. "Do hotel financial factors influence satisfaction?," Annals of Tourism Research, Elsevier, vol. 90(C).

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