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Understanding authentication processes and the role of conventions: a consideration of Greek ethnic restaurants

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  • Chatzopoulou, Elena
  • Gorton, Matthew
  • Kuznesof, Sharron

Abstract

Drawing on convention and social identity theories, this paper explores how actors utilize conventions and identities to claim legitimacy and defend their judgements in processes of hot authentication. It does this through a qualitative study of Greek ethnic restaurants, considering both in-group (Greek restaurant owners and diaspora diners) and out-group (tourist and non-Greek) perspectives. We identify three orders of worth (market, domestic and inspirational) which embody contrasting notions of authenticity (pragmatic iconicity, ancestral indexicality and innovative iconicity, respectively). Each order of worth incorporates notions of quality as well as legitimate actors in authentication processes. While hot authentication is a diffuse process, some actors nonetheless possess privileged positions in particular orders of worth.

Suggested Citation

  • Chatzopoulou, Elena & Gorton, Matthew & Kuznesof, Sharron, 2019. "Understanding authentication processes and the role of conventions: a consideration of Greek ethnic restaurants," Annals of Tourism Research, Elsevier, vol. 77(C), pages 128-140.
    • Handle: RePEc:eee:anture:v:77:y:2019:i:c:p:128-140
    DOI: 10.1016/j.annals.2019.06.004
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    References listed on IDEAS

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    1. Elena Chatzopoulou & Raffaele Filieri & Shannon Arzu Dogruyol, 2020. "Instagram and body image: Motivation to conform to the “Instabod” and consequences on young male wellbeing," Journal of Consumer Affairs, Wiley Blackwell, vol. 54(4), pages 1270-1297, December.
    2. Chatzopoulou, Elena & Navazhylava, Kseniya, 2022. "Ethnic brand identity work: Responding to authenticity tensions through celebrity endorsement in brand digital self-presentation," Journal of Business Research, Elsevier, vol. 142(C), pages 974-987.
    3. Rickly, Jillian M., 2022. "A review of authenticity research in tourism: Launching the Annals of Tourism Research Curated Collection on authenticity," Annals of Tourism Research, Elsevier, vol. 92(C).
    4. Yu, Xi & Huang, Huiling & Liu, Stephanie Q. & Lu, Zhi, 2020. "Signaling authenticity of ethnic cuisines via handwriting," Annals of Tourism Research, Elsevier, vol. 85(C).

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