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Altruism in tourism: Social Exchange Theory vs Altruistic Surplus Phenomenon in host volunteering

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  • Paraskevaidis, Pavlos
  • Andriotis, Konstantinos

Abstract

Taking into consideration the scarcity of research on volunteering and altruistic behavior of host communities, this exploratory study examines altruism in tourism from the viewpoint of members of voluntary tourism associations. A literature review reveals two general types of altruism, i.e. reciprocal and true, as well as two theoretical constructs, namely Social Exchange Theory (SET) and Altruistic Surplus Phenomenon (ASP). By taking a sample of 21 members from two voluntary tourism associations located in the municipality of Veria, Northern Greece, this study confirms that reciprocal altruism is one of several motives for participating in voluntary tourism associations. Additionally, it is shown that ASP is more adequate than SET to interpret the study groups’ social behavior.

Suggested Citation

  • Paraskevaidis, Pavlos & Andriotis, Konstantinos, 2017. "Altruism in tourism: Social Exchange Theory vs Altruistic Surplus Phenomenon in host volunteering," Annals of Tourism Research, Elsevier, vol. 62(C), pages 26-37.
    • Handle: RePEc:eee:anture:v:62:y:2017:i:c:p:26-37
    DOI: 10.1016/j.annals.2016.11.002
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    References listed on IDEAS

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    3. Heesup Han & Soyeun Lee & Bo Meng & Bee-Lia Chua & Hyungseo Bobby Ryu, 2020. "The Relative Importance of Volunteer Tourism (Sustainable/Pro-Social Form of Tourism) Motivation Factors for Young Tourists: A Descriptive Analysis by Continents, Gender, and Frequency," Sustainability, MDPI, vol. 12(10), pages 1-21, May.
    4. Assiouras, Ioannis & Skourtis, George & Giannopoulos, Antonios & Buhalis, Dimitrios & Koniordos, Michalis, 2019. "Value co-creation and customer citizenship behavior," Annals of Tourism Research, Elsevier, vol. 78(C), pages 1-1.
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    9. Adongo, Raymond & (Sam) Kim, Seongseop & Elliot, Statia, 2019. "“Give and take”: A social exchange perspective on festival stakeholder relations," Annals of Tourism Research, Elsevier, vol. 75(C), pages 42-57.
    10. Zhou Lu & Haiwei Li & Chi Keung Marco Lau & Aliyu Buhari Isah, 2021. "Preferences and Tourism Development under Uncertainty: An Empirical Study," Sustainability, MDPI, vol. 13(5), pages 1-9, February.
    11. Jhon G. Botello & Katherine Palacio & Erika Frydenlund & Humberto Llinás & Jose J. Padilla, 2024. "Adapting and Validating a Survey to Assess Host Communities Support for Migration," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 174(2), pages 697-720, September.
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