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Reliving self-presentational concerns in rural tourism

Author

Listed:
  • Qiu, Shangzhi (Charles)
  • Cai, Liping
  • Lehto, Xinran
  • Huang, Zhuowei (Joy)
  • Gordon, Susan
  • Gartner, William

Abstract

Tourists are known to behave differently from their home environment, a phenomenon that has been well interpreted by sociologists in early conceptual works. By investigating tourists’ self-presentational concerns, this study attempts to provide a psychological explanation of this phenomenon, as well as empirical evidence to test it in the context of rural tourism. Through a mixed-design questionnaire survey, the study shows that destination environment may function as the back stage for tourists to do away with the social constraints at home and relieve their daily self-presentational concerns. Specifically, rural destinations perform better than urban destinations in reducing urban residents’ self-presentational concerns but this advantage becomes weaker as tourists stay longer at the destinations.

Suggested Citation

  • Qiu, Shangzhi (Charles) & Cai, Liping & Lehto, Xinran & Huang, Zhuowei (Joy) & Gordon, Susan & Gartner, William, 2019. "Reliving self-presentational concerns in rural tourism," Annals of Tourism Research, Elsevier, vol. 74(C), pages 56-67.
    • Handle: RePEc:eee:anture:v:74:y:2019:i:c:p:56-67
    DOI: 10.1016/j.annals.2018.10.005
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    References listed on IDEAS

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    1. Jennifer J. Argo & Darren W. Dahl & Rajesh V. Manchanda, 2005. "The Influence of a Mere Social Presence in a Retail Context," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 32(2), pages 207-212, September.
    2. Rid, Wolfgang & Ezeuduji, Ikechukwu O. & Pröbstl-Haider, Ulrike, 2014. "Segmentation by motivation for rural tourism activities in The Gambia," Tourism Management, Elsevier, vol. 40(C), pages 102-116.
    3. Yang, Jingjing & Ryan, Chris & Zhang, Lingyun, 2016. "Impersonation in ethnic tourism – The presentation of culture by other ethnic groups," Annals of Tourism Research, Elsevier, vol. 56(C), pages 16-31.
    4. Dinhopl, Anja & Gretzel, Ulrike, 2016. "Selfie-taking as touristic looking," Annals of Tourism Research, Elsevier, vol. 57(C), pages 126-139.
    5. Devesa, María & Laguna, Marta & Palacios, Andrés, 2010. "The role of motivation in visitor satisfaction: Empirical evidence in rural tourism," Tourism Management, Elsevier, vol. 31(4), pages 547-552.
    6. Lo, Iris Sheungting & McKercher, Bob, 2015. "Ideal image in process: Online tourist photography and impression management," Annals of Tourism Research, Elsevier, vol. 52(C), pages 104-116.
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    Cited by:

    1. Xiaoting Chi & Seul Ki Lee & Young-joo Ahn & Kiattipoom Kiatkawsin, 2020. "Tourist-Perceived Quality and Loyalty Intentions towards Rural Tourism in China," Sustainability, MDPI, vol. 12(9), pages 1-18, April.
    2. Zuoming Jiang & Yang Sun, 2022. "Exploring the Spatial Image of Traditional Villages from the Tourists’ Hand-Drawn Sketches," Sustainability, MDPI, vol. 14(10), pages 1-18, May.

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