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Prosocial behaviour in volunteer tourism

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  • Coghlan, Alexandra

Abstract

This paper applies Self-Categorisation Theory to examine issues of role ambiguity and the balance between prosocial behaviour and personal benefits in volunteer tourism. Using interviews with returned volunteer tourists, the cognitive processing of their experiences was analysed; particularly the processes of individuation uncovered through “I” statements, and depersonalisation, through impersonal “you” statements. Results revealed that “I” statements described the tourist experience and personal benefits of volunteering, whilst impersonal “you” statements described the volunteering experience. Furthermore, as the theory predicts, the depersonalisation process (impersonal “you” statements) co-occurred with prosocial behaviour (co-operation, altruism, empathy, and shared norms). The findings suggest new and promising communication-based methods to better understand tourists’ self-assigned roles and prosocial behaviours.

Suggested Citation

  • Coghlan, Alexandra, 2015. "Prosocial behaviour in volunteer tourism," Annals of Tourism Research, Elsevier, vol. 55(C), pages 46-60.
    • Handle: RePEc:eee:anture:v:55:y:2015:i:c:p:46-60
    DOI: 10.1016/j.annals.2015.08.002
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    References listed on IDEAS

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    1. Palmer, Adrian & Koenig-Lewis, Nicole & Medi Jones, Lisa Elinor, 2013. "The effects of residents' social identity and involvement on their advocacy of incoming tourism," Tourism Management, Elsevier, vol. 38(C), pages 142-151.
    2. Lindgren, Monica & Wåhlin, Nils, 2001. "Identity construction among boundary-crossing individuals," Scandinavian Journal of Management, Elsevier, vol. 17(3), pages 357-377, September.
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    Cited by:

    1. Thompson, Jamie & Taheri, Babak, 2020. "Capital deployment and exchange in volunteer tourism," Annals of Tourism Research, Elsevier, vol. 81(C).
    2. Kay Smith, Melanie & Diekmann, Anya, 2017. "Tourism and wellbeing," Annals of Tourism Research, Elsevier, vol. 66(C), pages 1-13.
    3. José Abreu & Marisa R. Ferreira & Beatriz Casais, 2021. "Empowering the Community or Escape Daily Routine—A Voluntourism Perspective," Sustainability, MDPI, vol. 13(21), pages 1-14, October.
    4. Christou, P. & Hadjielias, E. & Farmaki, A., 2019. "Reconnaissance of philanthropy," Annals of Tourism Research, Elsevier, vol. 78(C), pages 1-1.
    5. Ying Li & Xuan Wu & Yu-Jie Chu & Ya-Jun Guo, 2022. "The Impact of Transformative Tourism Experiences on Prosocial Behaviors of College Students: Multiple Chain Mediating Effects of Dispositional Awe and Social Connectedness," Sustainability, MDPI, vol. 14(20), pages 1-16, October.

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