Effect of Green Marketing, Green Consumption Values and Green Marketing Approaches on Organic Purchase Intention: Evidence from the Manipur
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More about this item
Keywords
Green Marketing; Green Consumption Values; Green Marketing Approaches; TPB Model; SOR Model; Theory of Consumption Value;All these keywords.
JEL classification:
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
- Q56 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Environment and Development; Environment and Trade; Sustainability; Environmental Accounts and Accounting; Environmental Equity; Population Growth
- D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
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