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The Appeal To Collective Pathos In Times Of Pandemic

Author

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  • Ioana MOROSANU

    (Alexandru Ioan Cuza University of Iasi, Romania)

Abstract

During crises, the way leaders communicate to their followers becomes more important. As an overview, shared and collective emotions play their part in generating certain kind of attitude and behaviors in specific circumstances, including a crisis created during pandemic times. The main question of this article is how important is collective pathos in setting up a global environment characterized by calm and rational thinking instead of panic and fear.

Suggested Citation

  • Ioana MOROSANU, 2020. "The Appeal To Collective Pathos In Times Of Pandemic," CrossCultural Management Journal, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 2, pages 93-103, December.
    • Handle: RePEc:cmj:journl:y:2020:i:2:p:93-103
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    References listed on IDEAS

    as
    1. Jeffrey Sanchez-Burks & Quy Nguyen Huy, 2009. "Emotional Aperture and Strategic Change: The Accurate Recognition of Collective Emotions," Organization Science, INFORMS, vol. 20(1), pages 22-34, February.
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    More about this item

    Keywords

    Collective pathos; Affect; COVID-19; Speech; Orator; Audience;
    All these keywords.

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General

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