Scented Branding: The Case Of Chanel N°5
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- Sorin-George I. TOMA & Anca BRATU & Marin BURCEA, 2013. "When Business Strategy Meets Creativity," Network Intelligence Studies, Romanian Foundation for Business Intelligence, Editorial Department, issue 2, pages 148-153, October.
- Sorin George Toma, 2005. "Fordism, Postfordism and Globalization," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 7(17), pages 135-138, April.
- Cătălin Grădinaru & Sorin-George Toma & Ștefan Catană & Gabriela Andrișan, 2020. "A view on transformational leadership: The case of Jeff Bezos," Manager Journal, Faculty of Business and Administration, University of Bucharest, vol. 31(1), pages 93-100, December.
- Ștefan CATANĂ & Cătălin V. GRĂDINARU & Sorin-George I. TOMA, 2020. "Sam Walton, A Visionary Entrepreneur," Network Intelligence Studies, Romanian Foundation for Business Intelligence, Editorial Department, issue 16, pages 113-117, December.
- Sorin-George Toma, 2012. "A Pilot Study on the Relationships Among Organizational Learning, Change, and Sustainability in a Responsible Romanian Higher Education Institution," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 14(32), pages 420-435, June.
- Catalin GRADINARU & Sorin-George TOMA, 2017. "The Extended Marketing Mix: The Case Of El Celler De Can Roca," Contemporary Economy Journal, Constantin Brancoveanu University, vol. 2(3), pages 219-227.
- Sorin George Toma, 2006. "From quality to the corporate social responsibility," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 8(20), pages 145-149, June.
- Cosmin-Ionu? Imbriscã & Sorin-George Toma, 2020. "Social Responsibility, a Key Dimension in Developing a Sustainable Higher Education Institution: The Case of Students’ Motivation," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 22(54), pages 447-447, April.
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Keywords
branding; brand; Chanel N°5; Coco Chanel;All these keywords.
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