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Regulating Information Disclosure in Mutual Fund Advertising in the United States: Will Consumers Utilize Cost Information?

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  • Beth Pontari
  • Andrea Stanaland
  • Tom Smythe

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  • Beth Pontari & Andrea Stanaland & Tom Smythe, 2009. "Regulating Information Disclosure in Mutual Fund Advertising in the United States: Will Consumers Utilize Cost Information?," Journal of Consumer Policy, Springer, vol. 32(4), pages 333-351, December.
    • Handle: RePEc:kap:jcopol:v:32:y:2009:i:4:p:333-351
    DOI: 10.1007/s10603-009-9107-8
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    References listed on IDEAS

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    1. Ippolito, Richard A, 1992. "Consumer Reaction to Measures of Poor Quality: Evidence from the Mutual Fund Industry," Journal of Law and Economics, University of Chicago Press, vol. 35(1), pages 45-70, April.
    2. Gardner, Meryl Paula, 1983. "Advertising Effects on Attributes Recalled and Criteria Used for Brand Evaluations," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 10(3), pages 310-318, December.
    3. Vance P. Lesseig & D. Michael Long & Thomas I. Smythe, 2002. "Gains to Mutual Fund Sponsors Offering Multiple Share Class Funds," Journal of Financial Research, Southern Finance Association;Southwestern Finance Association, vol. 25(1), pages 81-98, March.
    4. Carhart, Mark M, 1997. "On Persistence in Mutual Fund Performance," Journal of Finance, American Finance Association, vol. 52(1), pages 57-82, March.
    5. Alexander, Gordon J. & Jones, Jonathan D. & Nigro, Peter J., 1998. "Mutual fund shareholders: characteristics, investor knowledge, and sources of information," Financial Services Review, Elsevier, vol. 7(4), pages 301-316.
    6. Cohen, J.B., 1996. "Smokers' knowledge and understanding of advertised tar numbers: Health policy implications," American Journal of Public Health, American Public Health Association, vol. 86(1), pages 18-24.
    7. Brad M. Barber & Terrance Odean, 2001. "Boys will be Boys: Gender, Overconfidence, and Common Stock Investment," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 116(1), pages 261-292.
    8. Alba, Joseph W & Hutchinson, J Wesley, 1987. "Dimensions of Consumer Expertise," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 13(4), pages 411-454, March.
    9. Todd Houge & Jay Wellman, 2007. "The Use and Abuse of Mutual Fund Expenses," Journal of Business Ethics, Springer, vol. 70(1), pages 23-32, January.
    10. Meyers-Levy, Joan & Maheswaran, Durairaj, 1991. "Exploring Differences in Males' and Females' Processing Strategies," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 18(1), pages 63-70, June.
    11. Ratneshwar, S & Chaiken, Shelly, 1991. "Comprehension's Role in Persuasion: The Case of Its Moderating Effect on the Persuasive Impact of," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 18(1), pages 52-62, June.
    12. Prem C. Jain & Joanna Shuang Wu, 2000. "Truth in Mutual Fund Advertising: Evidence on Future Performance and Fund Flows," Journal of Finance, American Finance Association, vol. 55(2), pages 937-958, April.
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    Citations

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    Cited by:

    1. Lunn, Pete & McGowan, Féidhlim & Howard, Noel, 2018. "Do some financial product features negatively affect consumer decisions? a review of evidence," Research Series, Economic and Social Research Institute (ESRI), number RS78.
    2. Jeffrey J. Yankow & Thomas I. Smythe & Vance P. Lesseig & Michael A. Jones, 2011. "The Impact of Advertising on Fund Flows in Alternative Distribution Channels," International Journal of Financial Research, International Journal of Financial Research, Sciedu Press, vol. 2(1), pages 2-22, March.
    3. Newall, Philip Warren Stirling & Parker, Katie, 2017. "Improved mutual fund investment choice architecture," OSF Preprints qknjt, Center for Open Science.
    4. Mugerman, Yevgeny & Steinberg, Nadav & Wiener, Zvi, 2022. "The exclamation mark of Cain: Risk salience and mutual fund flows," Journal of Banking & Finance, Elsevier, vol. 134(C).
    5. Pallavi Dogra & Arun Kaushal & Prateek Kalia, 2024. "What drives the investment intentions of emerging economy millennials? Examining the effect of financial advertisement with the PLS-SEM," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 29(2), pages 276-291, June.
    6. Hillenbrand, Adrian & Schmelzer, André, 2017. "Beyond information: Disclosure, distracted attention, and investor behavior," Journal of Behavioral and Experimental Finance, Elsevier, vol. 16(C), pages 14-21.
    7. Matthew Sommer & HanNa Lim, 2024. "Financial literacy and naming a “trusted contact” for U.S. brokerage accounts," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 29(2), pages 582-589, June.
    8. Adrian Hillenbrand & André Schmelzer, 2015. "Beyond Information: Disclosure, Distracted Attention, and Investor Behavior," Discussion Paper Series of the Max Planck Institute for Research on Collective Goods 2015_20, Max Planck Institute for Research on Collective Goods.

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