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Mission Statements:: Is it Time to Shelve Them?

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  • Sidhu, Jatinder

Abstract

A mission statement has long been argued to lead to better performance by aiding strategy formulation and implementation. Empirical evidence to support this argument is however lacking in the literature. This has led to a considerable waning of managerial confidence in mission statements in recent years. This article reports the results of an empirical investigation into the dynamic multi-media domain in The Netherlands. Statement content as well as process were taken into account when studying the impact of mission statements. The findings are consistent with the thesis that a mission statement can lead to superior performance. Managerial implications of the findings are discussed.

Suggested Citation

  • Sidhu, Jatinder, 2003. "Mission Statements:: Is it Time to Shelve Them?," European Management Journal, Elsevier, vol. 21(4), pages 439-446, August.
    • Handle: RePEc:eee:eurman:v:21:y:2003:i:4:p:439-446
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    Citations

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    Cited by:

    1. Law, Kris M.Y. & Breznik, Kristijan, 2018. "What do airline mission statements reveal about value and strategy?," Journal of Air Transport Management, Elsevier, vol. 70(C), pages 36-44.
    2. Ethem Duygulu & Emir Ozeren & Pınar Işıldar & Andrea Appolloni, 2016. "The Sustainable Strategy for Small and Medium Sized Enterprises: The Relationship between Mission Statements and Performance," Sustainability, MDPI, vol. 8(7), pages 1-16, July.
    3. Vladimir A. Ermolaev & Dmitry A. Ruban & Natalia N. Yashalova & Natalia A. Latushko & A.J. (Tom) van Loon, 2020. "Missions of Russian Cheese Producers: Principal Components and Relevance for Rural Communities," Agriculture, MDPI, vol. 10(3), pages 1-11, March.
    4. Kooli, Chokri, 2019. "Governing and managing higher education institutions: The quality audit contributions," Evaluation and Program Planning, Elsevier, vol. 77(C).
    5. Robin Stevens & Nathalie Moray & Johan Bruneel, 2015. "The Social and Economic Mission of Social Enterprises: Dimensions, Measurement, Validation, and Relation," Entrepreneurship Theory and Practice, , vol. 39(5), pages 1051-1082, September.
    6. Odile Paulus, 2008. "La déclaration de mission, une revue de la littérature," Working Papers of LaRGE Research Center 2008-13, Laboratoire de Recherche en Gestion et Economie (LaRGE), Université de Strasbourg.
    7. Juha Kettunen, 2016. "Relationship Between Mission Statement And Scope Of Business: Evidence From Finland," Review of Business and Finance Studies, The Institute for Business and Finance Research, vol. 7(1), pages 69-78.
    8. David, Forest, 2020. "Analysis Of Vision And Mission Statements Characteristics And Their Association With Organizational Performance: A Guide To Writing Effective Vision And Mission Statements," APSTRACT: Applied Studies in Agribusiness and Commerce, AGRIMBA, vol. 14(1-2), June.
    9. Diego F. Téllez & Jesús M. Godoy, 2017. "Mission Power and Firm Financial Performance," Documentos de Trabajo de Valor Público 15655, Universidad EAFIT.
    10. TOH Seong-Yuen & KOON Vui-Yee, 2017. "Determining Mission Statement Effectiveness From A Fit Perspective," Studies in Business and Economics, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 12(2), pages 220-240, August.
    11. James Davis & John Ruhe & Monle Lee & Ujvala Rajadhyaksha, 2007. "Mission Possible: Do School Mission Statements Work?," Journal of Business Ethics, Springer, vol. 70(1), pages 99-110, January.
    12. Ana Teresa Herrera-Reyes & Ignacio De los Ríos Carmenado & Jesús Martínez-Almela, 2018. "Project-Based Governance Framework for an Agri-Food Cooperative," Sustainability, MDPI, vol. 10(6), pages 1-23, June.
    13. Feiran Dong & Yongzhen Xie & Linjun Cao, 2019. "Board Power Hierarchy, Corporate Mission, and Green Performance," Sustainability, MDPI, vol. 11(18), pages 1-27, September.
    14. Jasmina Berbegal-Mirabent & Marta Mas-Machuca & Patricia Guix, 2021. "Impact of mission statement components on social enterprises’ performance," Review of Managerial Science, Springer, vol. 15(3), pages 705-724, April.
    15. Katia Giusepponi & Ernesto Tavoletti, 2018. "Vision and Mission Statements in Italian Universities: Results of an Empirical Investigation on Strategic Orientation," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 9(1), pages 301-328, March.
    16. Gordan Camelia & Pop Marius Dorel, 2013. "Mission Statements In Higher Education: Context Analysis And Research Agenda," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(2), pages 653-663, December.
    17. Charles Akomea Bonsu & Edwin Eric Owusu & Willian Ansah Appienti & Owusu Asabere Kwaku, 2022. "Job environment the Pancea on employee performance of selected Small and Medium Enterprises (SMEs) in the Kumasi Metropolis," Technium Social Sciences Journal, Technium Science, vol. 38(1), pages 393-404, December.
    18. Subhanjan Sengupta & Arunaditya Sahay, 2017. "Comparing mission statements of social enterprises and corporate enterprises in the new and renewable energy sector of India: a computer aided content analysis study," Journal of Global Entrepreneurship Research, Springer;UNESCO Chair in Entrepreneurship, vol. 7(1), pages 1-16, December.
    19. Macedo, Isabel Maria & Pinho, José Carlos & Silva, Anabela Martins, 2016. "Revisiting the link between mission statements and organizational performance in the non-profit sector: The mediating effect of organizational commitment," European Management Journal, Elsevier, vol. 34(1), pages 36-46.

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