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Effectiveness of mission statements in organizations – A review

Author

Listed:
  • Braun, Susanne
  • Wesche, Jenny S
  • Frey, Dieter
  • Weisweiler, Silke
  • Peus, Claudia

Abstract

Even though mission statements are standard tools in organizations, their effectiveness is subject to substantial skepticism. This review integrates hitherto published research based on a broad range of objective and subjective effectiveness criteria above and beyond financial performance in for-profit as well as not-for-profit organizations. We conclude that the distal outcome effectiveness of mission statements depends on the following antecedents and intermediate outcomes: (1) the rationale underlying their development; (2) the process of their development and implementation; (3) their content and form; and (4) individual attitudes toward the mission statement. We thereby clarify preconditions of mission statement effectiveness in organizations, and reveal shortcomings in current research.

Suggested Citation

  • Braun, Susanne & Wesche, Jenny S & Frey, Dieter & Weisweiler, Silke & Peus, Claudia, 2012. "Effectiveness of mission statements in organizations – A review," Journal of Management & Organization, Cambridge University Press, vol. 18(4), pages 430-444, July.
    • Handle: RePEc:cup:jomorg:v:18:y:2012:i:04:p:430-444_00
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    Cited by:

    1. Nattawoot Koowattanatianchai & Michael B. Charles & Michael A. Kortt, 2024. "What sorts of public value are Thai public business schools aiming to realise?," Australian Economic Papers, Wiley Blackwell, vol. 63(2), pages 370-402, June.
    2. Lin, Yi-Hsin & Lin, Feng-Jyh & Wang, Kuo-Hsiung, 2021. "The effect of social mission on service quality and brand image," Journal of Business Research, Elsevier, vol. 132(C), pages 744-752.
    3. Valentina A. Bali & Devin Higgins, 2023. "More than Meets the Eye? Using Text Analytic Techniques to Unpack School Mission Statements," SAGE Open, , vol. 13(4), pages 21582440231, December.
    4. Giorgio Mion & Cristian Rolando Loza Adaui & Angelo Bonfanti, 2021. "Characterizing the mission statements of benefit corporations: Empirical evidence from Italy," Business Strategy and the Environment, Wiley Blackwell, vol. 30(4), pages 2160-2172, May.
    5. Michelle Shumate & Jiawei Sophia Fu & Katherine R. Cooper, 2018. "Does Cross-Sector Collaboration Lead to Higher Nonprofit Capacity?," Journal of Business Ethics, Springer, vol. 150(2), pages 385-399, June.
    6. Riff Raymond Guia & Carlos Eduardo Legaspi Jr, 2023. "Practice of Lasallian values and leadership skills of Lay Administrators in Lasallian Educational Institutions," Technium Social Sciences Journal, Technium Science, vol. 43(1), pages 189-204, May.
    7. Chijioke Nwachukwu & Pavel Žufan, 2017. "Influence of Customer Focused Mission Statement on Customer Satisfaction," Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, Mendel University Press, vol. 65(3), pages 1031-1038.
    8. Paul Saah, 2022. "Critical Factors for the Successful Implementation of a Strategic Business Plan among Small and Medium Size Enterprises," International Review of Management and Marketing, Econjournals, vol. 12(4), pages 19-28, July.
    9. Diego F. Téllez & Jesús M. Godoy, 2017. "Mission Power and Firm Financial Performance," Documentos de Trabajo de Valor Público 15655, Universidad EAFIT.
    10. Mion, Giorgio & Loza Adaui, Cristian R. & Bonfanti, Angelo & De Crescenzo, Veronica, 2023. "Mission statements and financial and sustainability performance: An exploratory study of Benefit Corporations certified as B Corps," Journal of Business Research, Elsevier, vol. 157(C).
    11. TOH Seong-Yuen & KOON Vui-Yee, 2017. "Determining Mission Statement Effectiveness From A Fit Perspective," Studies in Business and Economics, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 12(2), pages 220-240, August.

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