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Social media and mindfulness: From the fear of missing out (FOMO) to the joy of missing out (JOMO)

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Listed:
  • Steven S. Chan
  • Michelle Van Solt
  • Ryan E. Cruz
  • Matthew Philp
  • Shalini Bahl
  • Nuket Serin
  • Nelson Borges Amaral
  • Robert Schindler
  • Abbey Bartosiak
  • Smriti Kumar
  • Murad Canbulut

Abstract

Mindless use of social media may lead to negative mental health outcomes for consumers. In this research, the authors focus on the fear of missing out (FOMO) as a key determinant of those negative outcomes by illustrating how repeated social media use forms a habit loop termed “social media FOMO.” The authors introduce a “Social Media FOMO to JOMO” framework, where they describe how mindless use can lead to social media FOMO and propose a novel Social Media Mindfulness Practice (SMMP) as a remedy to help consumers reduce FOMO and adopt a path called the joy of missing out (JOMO) that provides greater well‐being. Based on the “Social Media FOMO to JOMO” framework and the SMMP, the authors suggest future research and highlight implications for consumers, marketers, and policy makers to promote more mindful social media use.

Suggested Citation

  • Steven S. Chan & Michelle Van Solt & Ryan E. Cruz & Matthew Philp & Shalini Bahl & Nuket Serin & Nelson Borges Amaral & Robert Schindler & Abbey Bartosiak & Smriti Kumar & Murad Canbulut, 2022. "Social media and mindfulness: From the fear of missing out (FOMO) to the joy of missing out (JOMO)," Journal of Consumer Affairs, Wiley Blackwell, vol. 56(3), pages 1312-1331, September.
    • Handle: RePEc:bla:jconsa:v:56:y:2022:i:3:p:1312-1331
    DOI: 10.1111/joca.12476
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    References listed on IDEAS

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    1. Evelien Van De Veer & Erica Van Herpen & Hans C. M. Van Trijp, 2016. "Body and Mind: Mindfulness Helps Consumers to Compensate for Prior Food Intake by Enhancing the Responsiveness to Physiological Cues," Journal of Consumer Research, Oxford University Press, vol. 42(5), pages 783-803.
    2. Ingo Balderjahn & Michael S.W. Lee & Barbara Seegebarth & Mathias Peyer, 2020. "A Sustainable Pathway to Consumer Wellbeing. The Role of Anticonsumption and Consumer Empowerment," Journal of Consumer Affairs, Wiley Blackwell, vol. 54(2), pages 456-488, June.
    3. Daria J. Kuss & Mark D. Griffiths, 2017. "Social Networking Sites and Addiction: Ten Lessons Learned," IJERPH, MDPI, vol. 14(3), pages 1-17, March.
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    Cited by:

    1. Thi Cam Tu Dinh & Mengqi Wang & Yoonjae Lee, 2023. "How Does the Fear of Missing Out Moderate the Effect of Social Media Influencers on Their Followers’ Purchase Intention?," SAGE Open, , vol. 13(3), pages 21582440231, September.
    2. Kumar, Aman & Shankar, Amit & Behl, Abhishek & Arya, Varsha & Gupta, Nakul, 2023. "Should I share it? Factors influencing fake news-sharing behaviour: A behavioural reasoning theory perspective," Technological Forecasting and Social Change, Elsevier, vol. 193(C).
    3. Shalini Bahl & George R. Milne & Elizabeth G. Miller, 2023. "Expanding consumer mindfulness for collective sustainable well‐being: Overview of the special issue and future research directions," Journal of Consumer Affairs, Wiley Blackwell, vol. 57(2), pages 699-720, April.
    4. Shalini Bahl & George R. Milne & Kunal Swani, 2023. "An expanded mindful mindset: The role of different skills in stress reduction and life satisfaction," Journal of Consumer Affairs, Wiley Blackwell, vol. 57(2), pages 821-847, April.

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