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Poverty Research and Measurement: Making the Case for Consumption Adequacy

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  • Justine Rapp Farrell
  • Ronald Paul Hill

Abstract

Scholarship involving impoverished consumers and consumption is an important part of consumer research on well‐being. Investigations have looked at domestic (US) poverty as well as its global manifestations at the base of the pyramid. Together they form a body of scholarship with underlying assumptions about what scholars, policy makers, and consumer advocates believe constitutes being poor versus not being poor. While these studies have much to offer, ambiguous definitions of impoverishment guide their research, which also include choices among possible measurement instruments. To address this deficit, our article approaches the differences in research focus across constituencies, seeking to understand how poverty is both defined and measured within our field. Under the conceptual foundation of the consumption adequacy perspective, we advance a definition of poverty that is used to determine the lived experiences of material impoverishment.

Suggested Citation

  • Justine Rapp Farrell & Ronald Paul Hill, 2018. "Poverty Research and Measurement: Making the Case for Consumption Adequacy," Journal of Consumer Affairs, Wiley Blackwell, vol. 52(3), pages 770-791, November.
    • Handle: RePEc:bla:jconsa:v:52:y:2018:i:3:p:770-791
    DOI: 10.1111/joca.12183
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    Cited by:

    1. Shobod Deba Nath & Kazi Md. Jamshed & Javed M. Shaikh, 2022. "The impact of the COVID‐19 pandemic on subsistence consumers' well‐being and coping strategies: Insights from India and Bangladesh," Journal of Consumer Affairs, Wiley Blackwell, vol. 56(1), pages 180-210, March.
    2. Martina Hutton & Canan Corus & Joshua Dorsey & Elizabeth Minton & Caroline Roux & Christopher P. Blocker & Jonathan Z. Zhang, 2022. "Getting real about consumer poverty: Deep processes for transformative action," Journal of Consumer Affairs, Wiley Blackwell, vol. 56(3), pages 1332-1355, September.
    3. Srinivas Venugopal, 2021. "Envisioning a community‐centric approach to impact assessments in subsistence marketplaces," Journal of Consumer Affairs, Wiley Blackwell, vol. 55(1), pages 118-133, March.
    4. Charlene A. Dadzie, 2021. "Reimagining the Global South: Consumer welfare and public policy insights from the United States' Gulf Coast," Journal of Consumer Affairs, Wiley Blackwell, vol. 55(3), pages 1178-1199, September.
    5. Christopher P. Blocker & Kenneth C. Manning & Carlos A. Trujillo, 2023. "Beyond radical affordability in the base of the pyramid: The role of consumer self‐confidence in product acceptance," Journal of Consumer Affairs, Wiley Blackwell, vol. 57(1), pages 619-647, January.
    6. Debasis Pradhan, 2022. "Pandemics and consumer well‐being: Provenance and research priorities," Journal of Consumer Affairs, Wiley Blackwell, vol. 56(1), pages 28-33, March.
    7. Sujit Raghunathrao Jagadale & Himadri Roy‐Chaudhuri & Djavlonbek Kadirov, 2021. "Quality‐of‐life as chronotopefication and futurization: Subsistence consumer experiences in India," Journal of Consumer Affairs, Wiley Blackwell, vol. 55(1), pages 59-86, March.
    8. Stephen G. Saunders & Srinivas Sridharan & Dani J. Barrington & Regina Souter & Katherine F. Shields & Semisi Meo & Jamie K. Bartram, 2021. "Consumer marketplaces and self‐sufficiency: Meeting consumption needs in community," Journal of Consumer Affairs, Wiley Blackwell, vol. 55(4), pages 1691-1711, December.
    9. Arindam Das & Himadri Roy Chaudhuri, 2022. "Pandemics and consumer well‐being from the Global South," Journal of Consumer Affairs, Wiley Blackwell, vol. 56(1), pages 15-27, March.
    10. Dominic Thomas, 2022. "Unhealthy food preferences: A psychological consequence of poverty?," Journal of Consumer Affairs, Wiley Blackwell, vol. 56(2), pages 613-639, June.

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