IDEAS home Printed from https://ideas.repec.org/a/bla/jconsa/v52y2018i3p595-622.html
   My bibliography  Save this article

Managing Children's Internet Advertising Experiences: Parental Preferences for Regulation

Author

Listed:
  • Akshaya Vijayalakshmi
  • Meng‐Hsien (Jenny) Lin
  • Russell N. Laczniak

Abstract

Recent research suggests that children are spending a significant amount of time on the Internet which increases their exposure to subtle, engaging, and interactive ads. As a result, policy makers have developed regulations intended to empower parents to manage their children's exposure to Internet advertising. However, prior research has not examined parental perceptions of these regulations. This article aims to identify (1) parents' regulatory preferences regarding children's exposure to Internet advertising and (2) whether (and how) parents' locus of control (LOC) drives their regulation preferences. Findings reveal that internal‐LOC parents prefer parental responsibility while external‐LOC parents prefer government regulations, parental responsibility, and involvement of independent organizations and firms. External‐LOC parents' preference is mediated by their concerns about Internet advertising and their tendency to have faith in regulation. Policy makers can use the findings to develop guidelines that better assist parents in influencing their children's Internet use.

Suggested Citation

  • Akshaya Vijayalakshmi & Meng‐Hsien (Jenny) Lin & Russell N. Laczniak, 2018. "Managing Children's Internet Advertising Experiences: Parental Preferences for Regulation," Journal of Consumer Affairs, Wiley Blackwell, vol. 52(3), pages 595-622, November.
    • Handle: RePEc:bla:jconsa:v:52:y:2018:i:3:p:595-622
    DOI: 10.1111/joca.12177
    as

    Download full text from publisher

    File URL: https://doi.org/10.1111/joca.12177
    Download Restriction: no
    File URL: https://libkey.io/10.1111/joca.12177?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Sonia Dickinson‐Delaporte & Kathleen Mortimer & Gayle Kerr & David S Waller & Alice Kendrick, 2020. "Power and responsibility: Advertising self‐regulation and consumer protection in a digital world," Journal of Consumer Affairs, Wiley Blackwell, vol. 54(2), pages 675-700, June.
    2. Kristen L. Walker & Kiya Bodendorf & Tina Kiesler & Georgie de Mattos & Mark Rostom & Amr Elkordy, 2023. "Compulsory technology adoption and adaptation in education: A looming student privacy problem," Journal of Consumer Affairs, Wiley Blackwell, vol. 57(1), pages 445-478, January.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bla:jconsa:v:52:y:2018:i:3:p:595-622. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Wiley Content Delivery (email available below). General contact details of provider: http://www.blackwellpublishing.com/journal.asp?ref=0022-0078 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.