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“Harm or Good?”: Consumer Perceptions of Corporate Strategic Giving in Schools

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  • Robert Aitken
  • Leah Watkins

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  • Robert Aitken & Leah Watkins, 2017. "“Harm or Good?”: Consumer Perceptions of Corporate Strategic Giving in Schools," Journal of Consumer Affairs, Wiley Blackwell, vol. 51(2), pages 406-432, July.
    • Handle: RePEc:bla:jconsa:v:51:y:2017:i:2:p:406-432
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    References listed on IDEAS

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    1. Ritson, Mark & Elliott, Richard, 1999. "The Social Uses of Advertising: An Ethnographic Study of Adolescent Advertising Audiences," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 26(3), pages 260-277, December.
    2. Alexander Dahlsrud, 2008. "How corporate social responsibility is defined: an analysis of 37 definitions," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 15(1), pages 1-13, January.
    3. Robertson, Thomas S & Rossiter, John R, 1974. "Children and Commercial Persuasion: An Attribution Theory Analysis," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 1(1), pages 13-20, June.
    4. Alexander Chernev & Sean Blair, 2015. "Doing Well by Doing Good: The Benevolent Halo of Corporate Social Responsibility," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 41(6), pages 1412-1425.
    5. Andrew Crane & Bahar Kazmi, 2010. "Business and Children: Mapping Impacts, Managing Responsibilities," Journal of Business Ethics, Springer, vol. 91(4), pages 567-586, February.
    6. John, Deborah Roedder, 1999. "Consumer Socialization of Children: A Retrospective Look at Twenty-Five Years of Research," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 26(3), pages 183-213, December.
    7. Lin-Hi, Nick & Müller, Karsten, 2013. "The CSR bottom line: Preventing corporate social irresponsibility," Journal of Business Research, Elsevier, vol. 66(10), pages 1928-1936.
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    Cited by:

    1. Aya Aboelenien & Chau Minh Nguyen, 2024. "From Dr. Seuss to Barbie’s cancellation: brand’s institutional work in response to changed market logics," Journal of Brand Management, Palgrave Macmillan, vol. 31(2), pages 108-125, March.
    2. S. Venus Jin & Ehri Ryu, 2022. "“The greedy I that gives”—The paradox of egocentrism and altruism: Terror management and system justification perspectives on the interrelationship between mortality salience and charitable donations ," Journal of Consumer Affairs, Wiley Blackwell, vol. 56(1), pages 414-448, March.

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