“Why Does all the Girls have to Buy Pink Stuff?” The Ethics and Science of the Gendered Toy Marketing Debate
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DOI: 10.1007/s10551-016-3080-3
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- Setten, Eric & Chen, Steven, 2024. "Playing with emotions: Text analysis of emotional tones in gender-casted Children’s media," Journal of Business Research, Elsevier, vol. 175(C).
- Mike Thelwall & David Foster, 2021. "Male or female gender‐polarized YouTube videos are less viewed," Journal of the Association for Information Science & Technology, Association for Information Science & Technology, vol. 72(12), pages 1545-1557, December.
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Keywords
Essentialism; Ethics; Gender stereotypes; Marketing; Toys; Corporate social responsibility;All these keywords.
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