Children’S Understanding Of Television Commercials: A Qualitative Approach
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DOI: 10.20469/ijhss.2.20005-1
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References listed on IDEAS
- Macklin, M Carole, 1987. "Preschoolers' Understanding of the Informational Function of Television Advertising," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 14(2), pages 229-239, September.
- John, Deborah Roedder, 1999. "Consumer Socialization of Children: A Retrospective Look at Twenty-Five Years of Research," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 26(3), pages 183-213, December.
- Robertson, Thomas S & Rossiter, John R, 1974. "Children and Commercial Persuasion: An Attribution Theory Analysis," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 1(1), pages 13-20, June.
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Keywords
Preschool Children; Television Advertising; Commercials; Persuasion;All these keywords.
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