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Measuring Non‐Use Value Of Environmental Goods Using The Contingent Valuation Method: Problems Of Information And Cognition And The Application Of Cognitive Questionnaire Design Methods

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  • W. George Hutchinson
  • Susan M. Chilton
  • John Davis

Abstract

Much interest now focuses on the use of the Contingent Valuation Method (CVM) to assess non‐use value of environmental goods. The paper reviews recent literature and highlights particular problems of information provision and respondent knowledge, comprehension and cognition. These must be dealt with by economists in designing CVM surveys for eliciting non‐use values. Cognitive Questionnaire Design Methods are presented which invoke concepts from psychology and tools from cognitive survey design (focus groups and verbal reports) to reduce a complex environmental good into a meaningful commodity that can be valued by respondents in a contingent market. This process is illustrated with examples from the authors' own research valuing alternative afforestation programmes.

Suggested Citation

  • W. George Hutchinson & Susan M. Chilton & John Davis, 1995. "Measuring Non‐Use Value Of Environmental Goods Using The Contingent Valuation Method: Problems Of Information And Cognition And The Application Of Cognitive Questionnaire Design Methods," Journal of Agricultural Economics, Wiley Blackwell, vol. 46(1), pages 97-112, January.
    • Handle: RePEc:bla:jageco:v:46:y:1995:i:1:p:97-112
    DOI: 10.1111/j.1477-9552.1995.tb00755.x
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    Cited by:

    1. Kevin C. Urama & Ian Hodge, 2006. "Participatory Environmental Education and Willingness to Pay for River Basin Management: Empirical Evidence from Nigeria," Land Economics, University of Wisconsin Press, vol. 82(4), pages 542-561.
    2. Michael Ahlheim & Benchaphun Ekasingh & Oliver Frör & Jirawan Kitchaicharoen & Andreas Neef & Chapika Sangkapitux & Nopasom Sinphurmsukskul, 2008. "Better than their reputation - A case for mail surveys in contingent valuation," Diskussionspapiere aus dem Institut für Volkswirtschaftslehre der Universität Hohenheim 297/2008, Department of Economics, University of Hohenheim, Germany.
    3. Thanh Mai Ha & Shamim Shakur & Kim Hang Pham Do, 2018. "Regional differences in willingness to pay for organic vegetables in Vietnam," Discussion Papers 1808, School of Economics and Finance, Massey University, New Zealand.
    4. Jacquelin Burgess & Judy Clark & Carolyn Harrison, 2000. "Culture, Communication, and the Information Problem in Contingent Valuation Surveys: A Case Study of a Wildlife Enhancement Scheme," Environment and Planning C, , vol. 18(5), pages 505-524, October.
    5. Chilton, S. M. & Hutchinson, W. G., 2000. "A note on the warm glow of giving and scope sensitivity in contingent valuation studies," Journal of Economic Psychology, Elsevier, vol. 21(4), pages 343-349, August.
    6. repec:sae:envval:v:6:y:1997:i:2:p:143-167 is not listed on IDEAS
    7. MacMillan, Douglas & Hanley, Nick & Lienhoop, Nele, 2006. "Contingent valuation: Environmental polling or preference engine?," Ecological Economics, Elsevier, vol. 60(1), pages 299-307, November.
    8. Kuo-Cheng Hsu, 2020. "House Prices in the Peripheries of Mass Rapid Transit Stations Using the Contingent Valuation Method," Sustainability, MDPI, vol. 12(20), pages 1-21, October.
    9. Clark, Judy & Burgess, Jacquelin & Harrison, Carolyn M., 2000. ""I struggled with this money business": respondents' perspectives on contingent valuation," Ecological Economics, Elsevier, vol. 33(1), pages 45-62, April.
    10. Michael Ahlheim & Benchaphun Ekasingh & Oliver Frör & Jirawan Kitchaincharoen & Andreas Neef & Chapika Sangkapitux & Nopasom Sinphurmsukskul, 2007. "Using Citizen Expert Groups in Environmental Valuation - Lessons from a CVM study in Northern Thailand," Diskussionspapiere aus dem Institut für Volkswirtschaftslehre der Universität Hohenheim 283/2007, Department of Economics, University of Hohenheim, Germany.
    11. Mann, Stefan, 2003. "Die Expertenbewertung als Alternative zur Kontingenzbewertung," German Journal of Agricultural Economics, Humboldt-Universitaet zu Berlin, Department for Agricultural Economics, vol. 52(08), pages 1-8.
    12. Richard D. Smith, 2008. "Contingent valuation in health care: does it matter how the ‘good’ is described?," Health Economics, John Wiley & Sons, Ltd., vol. 17(5), pages 607-617, May.
    13. Frör, Oliver, 2008. "Bounded rationality in contingent valuation: Empirical evidence using cognitive psychology," Ecological Economics, Elsevier, vol. 68(1-2), pages 570-581, December.
    14. Michael Kaplowitz, 2000. "Identifying ecosystem services using multiple methods: Lessons from the mangrove wetlands of Yucatan, Mexico," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 17(2), pages 169-179, June.
    15. Kaplowitz, Michael D. & Hoehn, John P., 2001. "Do focus groups and individual interviews reveal the same information for natural resource valuation?," Ecological Economics, Elsevier, vol. 36(2), pages 237-247, February.
    16. Svedsater, Henrik, 2000. "Contingent valuation of global environmental resources: Test of perfect and regular embedding," Journal of Economic Psychology, Elsevier, vol. 21(6), pages 605-623, December.
    17. Catherine Heyes & Anthony Heyes, 1999. "Willingness to Pay Versus Willingness to Travel: Assessing the Recreational Benefits from Dartmoor National Park," Journal of Agricultural Economics, Wiley Blackwell, vol. 50(1), pages 124-139, January.

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