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The Long-Term Impact of Positive and Negative Information on Food Demand

Author

Listed:
  • Jura Liaukonyte
  • Nadia A. Streletskaya
  • Harry M. Kaiser

Abstract

type="main" xml:lang="fr"> La présente étude vise à déterminer si les effets de l'information concernant les étiquettes d'un produit changent ou non au fil du temps. Cent-dix sujets adultes (non étudiants) ont participé à une expérience réalisée en deux étapes espacées de trois mois. Lors de la première étape, nous avons recueilli le consentement à payer (CAP) des participants pour des produits dont on disait contenir des hormones de croissance bovines, des ingrédients génétiquement modifiés, ayant été exposés à des antibiotiques et ayant été irradiés. Au cours de cette première étape, les participants ont reçu de l'information supplémentaire, positive ou négative, à propos de chaque étiquette. Lors de la deuxième étape, nous avons recueilli de nouveau le CAP des participants pour les mêmes produits sur lesquels figuraient les étiquettes originales, sans toutefois fournir d'information supplémentaire. Les résultats de notre étude montrent que l'effet défavorable de l'ajout d'information négative ne persiste pas avec le temps; dans le cas de l'ajout d'information positive, les changements quant au CAP entre les premières enchères et les enchères suivantes ne sont pas statistiquement significatifs. Cette étude nous a permis de mieux comprendre de quelle façon les consommateurs retiennent l'information à long terme et autorise à penser que les études antérieures qui ont mesuré les répercussions de l’étiquetage sur le CAP en réalisant des expériences uniques et isolées ont peut-être surestimé les effets à long terme de l’étiquetage et de l'information négative.

Suggested Citation

  • Jura Liaukonyte & Nadia A. Streletskaya & Harry M. Kaiser, 2015. "The Long-Term Impact of Positive and Negative Information on Food Demand," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 63(4), pages 539-562, December.
    • Handle: RePEc:bla:canjag:v:63:y:2015:i:4:p:539-562
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    References listed on IDEAS

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    1. Li, Tongzhe & Bernard, John C. & Johnston, Zachary A. & Messer, Kent D. & Kaiser, Harry M., 2017. "Consumer preferences before and after a food safety scare: An experimental analysis of the 2010 egg recall," Food Policy, Elsevier, vol. 66(C), pages 25-34.
    2. Savchenko, Olesya M. & Kecinski, Maik & Li, Tongzhe & Messer, Kent D. & Xu, Huidong, 2018. "Fresh foods irrigated with recycled water: A framed field experiment on consumer responses," Food Policy, Elsevier, vol. 80(C), pages 103-112.
    3. Syed Imran Ali Meerza & Christopher R Gustafson, 2019. "Does prior knowledge of food fraud affect consumer behavior? Evidence from an incentivized economic experiment," PLOS ONE, Public Library of Science, vol. 14(12), pages 1-14, December.
    4. Alexandre Magnier & Nicholas Kalaitzandonakes & Jayson Lusk, 2022. "Changes in Consumer Preferences toward Non‐GM Foods within an Information‐Rich Environment: The Case of the Washington State Ballot Initiative," Applied Economic Perspectives and Policy, John Wiley & Sons, vol. 44(1), pages 489-510, March.
    5. Ellen Goddard & Wuyang Hu, 2015. "Introduction to the Special Issue on Food Marketing, Information, and Labeling," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 63(4), pages 431-433, December.

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