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Commodity Promotion Programs in the United States

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  • Vande Kamp, Philip R.
  • Kaiser, Harry M.

Abstract

An analysis of 102 survey responses from generic commodity promotion organizations was completed. Details regarding objectives, export promotion, funding sources, program evaluation, and the allocation of expenditures for promotion organizations were evaluated. We estimate that the organizations included in this analysis control 70 to 80 percent of the total generic commodity promotion expenditures in the U.S. Since generic commodity promotion organizations play a significant roll in promoting and marketing many commodities, analyses of these organizations should continue to provide potential benchmarking and summarizing information so that they can operate efficiently and effectively

Suggested Citation

  • Vande Kamp, Philip R. & Kaiser, Harry M., 1999. "Commodity Promotion Programs in the United States," Research Bulletins 122675, Cornell University, Department of Applied Economics and Management.
    • Handle: RePEc:ags:cudarb:122675
    DOI: 10.22004/ag.econ.122675
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    File URL: https://ageconsearch.umn.edu/record/122675/files/Cornell_Dyson_rb9903.pdf
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    References listed on IDEAS

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    1. Hurst, Susan & Forker, Olan, 1989. "Annotated Bibliography of Generic Commodity Promotion Research," Research Bulletins 183327, Cornell University, Department of Applied Economics and Management.
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    Cited by:

    1. Todd M. Schmit & Brian W. Gould & Diansheng Dong & Harry M. Kaiser & Chanjin Chung, 2003. "The Impact of Generic Advertising on U.S. Household Cheese Purchases: A Censored Autocorrelated Regression Approach," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 51(1), pages 15-37, March.
    2. Freebairn, John W. & Alston, Julian M., 2001. "Generic advertising without supply control: implications of funding mechanisms for advertising intensities in competitive industries," Australian Journal of Agricultural and Resource Economics, Australian Agricultural and Resource Economics Society, vol. 45(1), pages 1-29.

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    Keywords

    Marketing;

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