IDEAS home Printed from https://ideas.repec.org/a/bla/bstrat/v33y2024i8p7942-7959.html
   My bibliography  Save this article

Consumer agency in sustainable consumption behaviour and environmentally imposed constraints: A multi‐level approach

Author

Listed:
  • Sianne Gordon‐Wilson
  • Delphine Godefroit‐Winkel

Abstract

This research draws on social cognitive theory (SCT) with a view to understanding how consumers develop (un)sustainable consumption behaviours under environmentally imposed constraints, such as lockdown. Whilst most research on sustainable behaviours has focussed on selected and constructed environmental constraints, this research uncovers consumer behaviours in imposed environments. The study uses a two‐stage qualitative methodology. Stage 1 consists of 10 in‐depth interviews, which helped to achieve richer data collection among 42 people completing structured interviews in Stage 2. By using a bottom‐up approach, this study shows (1) how consumers develop agency in sustainable consumption, (2) how changes at a micro level induce consequences at the meso and macro level, and (3) how three distinct logics (finance, health and sustainability) shape consumer behaviours under environmentally imposed constraints. Recommendations are provided to retailers and government to foster sustainable consumption and agency during times of environmentally imposed constraints.

Suggested Citation

  • Sianne Gordon‐Wilson & Delphine Godefroit‐Winkel, 2024. "Consumer agency in sustainable consumption behaviour and environmentally imposed constraints: A multi‐level approach," Business Strategy and the Environment, Wiley Blackwell, vol. 33(8), pages 7942-7959, December.
    • Handle: RePEc:bla:bstrat:v:33:y:2024:i:8:p:7942-7959
    DOI: 10.1002/bse.3895
    as

    Download full text from publisher

    File URL: https://doi.org/10.1002/bse.3895
    Download Restriction: no
    File URL: https://libkey.io/10.1002/bse.3895?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bla:bstrat:v:33:y:2024:i:8:p:7942-7959. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Wiley Content Delivery (email available below). General contact details of provider: http://onlinelibrary.wiley.com/journal/10.1002/(ISSN)1099-0836 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.