IDEAS home Printed from https://ideas.repec.org/a/bla/bstrat/v27y2018i2p199-214.html
   My bibliography  Save this article

Practices of Third Wave Coffee: A Burundian Producer's Perspective

Author

Listed:
  • Lauren Rosenberg
  • Mark Swilling
  • Walter J V Vermeulen

Abstract

The relationship between coffee quality and sustainability is typically analysed using symbolic quality attributes, not material quality. This article provides a bottom‐up perspective of Burundi's current competitive advantage in the global coffee market: material quality. The research agenda was embedded within the operations of a Burundian coffee washing station and describes critical business practices for producing and selling high material quality coffee. We argue that these business practices represent quality governance mechanisms that are significantly different from the exogenous and fixed criteria of sustainability certifications and labels. Such quality governance mechanisms are an important trading trend to recognize and understand in a producing country such as Burundi that is unable to effectively compete in the certified coffee market because of the small size and irregularity of its supply. Copyright © 2018 John Wiley & Sons, Ltd and ERP Environment

Suggested Citation

  • Lauren Rosenberg & Mark Swilling & Walter J V Vermeulen, 2018. "Practices of Third Wave Coffee: A Burundian Producer's Perspective," Business Strategy and the Environment, Wiley Blackwell, vol. 27(2), pages 199-214, February.
    • Handle: RePEc:bla:bstrat:v:27:y:2018:i:2:p:199-214
    DOI: 10.1002/bse.2010
    as

    Download full text from publisher

    File URL: https://doi.org/10.1002/bse.2010
    Download Restriction: no
    File URL: https://libkey.io/10.1002/bse.2010?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Jahn, Thomas & Bergmann, Matthias & Keil, Florian, 2012. "Transdisciplinarity: Between mainstreaming and marginalization," Ecological Economics, Elsevier, vol. 79(C), pages 1-10.
    2. Adam P. Wilson & Norbert L.W. Wilson, 2014. "The economics of quality in the specialty coffee industry: insights from the Cup of Excellence auction programs," Agricultural Economics, International Association of Agricultural Economists, vol. 45(S1), pages 91-105, November.
    3. Walter J.V. Vermeulen & Janneke A. Metselaar, 2015. "Improving sustainability in global supply chains with private certification standards: testing an approach for assessing their performance and impact potential," International Journal of Business and Globalisation, Inderscience Enterprises Ltd, vol. 14(2), pages 226-250.
    4. Benoit Daviron & Isabelle Vagneron, 2011. "From Commoditisation to De‐commoditisation … and Back Again: Discussing the Role of Sustainability Standards for Agricultural Products," Development Policy Review, Overseas Development Institute, vol. 29(1), pages 91-113, January.
    5. Donnet, M. Laura & Weatherspoon, Dave D. & Hoehn, John P., 2007. "What Adds Value in Specialty Coffee? Managerial Implications from Hedonic Price Analysis of Central and South American E-Auctions," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 10(3), pages 1-18.
    6. World Bank, 2011. "Rapid Strategic Environmental Assessment of Coffee Sector Reform in Burundi," World Bank Publications - Reports 12593, The World Bank Group.
    7. Bacon, Christopher, 2005. "Confronting the Coffee Crisis: Can Fair Trade, Organic, and Specialty Coffees Reduce Small-Scale Farmer Vulnerability in Northern Nicaragua?," World Development, Elsevier, vol. 33(3), pages 497-511, March.
    8. Giovannucci, Daniele & Ponte, Stefano, 2005. "Standards as a new form of social contract? Sustainability initiatives in the coffee industry," Food Policy, Elsevier, vol. 30(3), pages 284-301, June.
    9. Fischer, Edward F., 2017. "Quality and inequality: Taste, value, and power in the third wave coffee market," MPIfG Discussion Paper 17/4, Max Planck Institute for the Study of Societies.
    10. Raynolds, Laura T., 2009. "Mainstreaming Fair Trade Coffee: From Partnership to Traceability," World Development, Elsevier, vol. 37(6), pages 1083-1093, June.
    11. World Bank, 2012. "Afghanistan Diagnostics Trade Integration Study," World Bank Publications - Reports 13215, The World Bank Group.
    12. Ponte, Stefano, 2002. "The 'Latte Revolution'? Regulation, Markets and Consumption in the Global Coffee Chain," World Development, Elsevier, vol. 30(7), pages 1099-1122, July.
    13. Inma Borrella & Carlos Mataix & Ruth Carrasco‐Gallego, 2015. "Smallholder Farmers in the Speciality Coffee Industry: Opportunities, Constraints and the Businesses that are Making it Possible," IDS Bulletin, Blackwell Publishing, vol. 46(3), pages 29-44, May.
    14. Laura Raynolds & Douglas Murray & Andrew Heller, 2007. "Regulating sustainability in the coffee sector: A comparative analysis of third-party environmental and social certification initiatives," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 24(2), pages 147-163, June.
    15. Giovannucci, Daniele & Koekoek, Freek Jan, 2003. "The State of Sustainable Coffee: A Study of Twelve Major Markets," MPRA Paper 17172, University Library of Munich, Germany.
    16. Brandt, Patric & Ernst, Anna & Gralla, Fabienne & Luederitz, Christopher & Lang, Daniel J. & Newig, Jens & Reinert, Florian & Abson, David J. & von Wehrden, Henrik, 2013. "A review of transdisciplinary research in sustainability science," Ecological Economics, Elsevier, vol. 92(C), pages 1-15.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Kaustubh Thapa & Walter J. V. Vermeulen & Pauline Deutz, 2022. "Science with society: Challenges of early‐stage researchers engaging with transdisciplinary research in sustainability science," Sustainable Development, John Wiley & Sons, Ltd., vol. 30(6), pages 1562-1572, December.
    2. Evie Smith & Lisa Antoshak & Patrick H. Brown, 2022. "Grounds for Collaboration: A Model for Improving Coffee Sustainability Initiatives," Sustainability, MDPI, vol. 14(11), pages 1-22, May.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Franck Galtier & Giovanni Belletti & Andrea Marescotti, 2013. "Factors Constraining Building Effective and Fair Geographical Indications for Coffee: Insights from a Dominican Case Study," Development Policy Review, Overseas Development Institute, vol. 31(5), pages 597-615, September.
    2. Janina Grabs, 2020. "Assessing the institutionalization of private sustainability governance in a changing coffee sector," Regulation & Governance, John Wiley & Sons, vol. 14(2), pages 362-387, April.
    3. Vellema, W. & Buritica Casanova, A. & Gonzalez, C. & D’Haese, M., 2015. "The effect of specialty coffee certification on household livelihood strategies and specialisation," Food Policy, Elsevier, vol. 57(C), pages 13-25.
    4. Sara D. Elder & Jane Lister & Peter Dauvergne, 2014. "Big retail and sustainable coffee: A new development studies research agenda," Progress in Development Studies, , vol. 14(1), pages 77-90, January.
    5. Snider, Anna & Gutiérrez, Isabel & Sibelet, Nicole & Faure, Guy, 2017. "Small farmer cooperatives and voluntary coffee certifications: Rewarding progressive farmers of engendering widespread change in Costa Rica?," Food Policy, Elsevier, vol. 69(C), pages 231-242.
    6. Katherine Fuller & Carola Grebitus, 2023. "Consumers' preferences and willingness to pay for coffee sustainability labels," Agribusiness, John Wiley & Sons, Ltd., vol. 39(4), pages 1007-1025, October.
    7. Luis F. Samper & Xiomara F. Quiñones-Ruiz, 2017. "Towards a Balanced Sustainability Vision for the Coffee Industry," Resources, MDPI, vol. 6(2), pages 1-28, April.
    8. Vicol, Mark & Neilson, Jeffrey & Hartatri, Diany Faila Sophia & Cooper, Peter, 2018. "Upgrading for whom? Relationship coffee, value chain interventions and rural development in Indonesia," World Development, Elsevier, vol. 110(C), pages 26-37.
    9. Victoria A. Maguire-Rajpaul & Vinesh M. Rajpaul & Constance L. McDermott & Luís Fernando Guedes Pinto, 2020. "Coffee certification in Brazil: compliance with social standards and its implications for social equity," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 22(3), pages 2015-2044, March.
    10. Barjolle, Dominique & Quiñones-Ruiz, Xiomara F. & Bagal, Monique & Comoé, Hermann, 2017. "The Role of the State for Geographical Indications of Coffee: Case Studies from Colombia and Kenya," World Development, Elsevier, vol. 98(C), pages 105-119.
    11. Verena Bitzer & Pieter Glasbergen & Bas Arts, 2013. "Exploring the potential of intersectoral partnerships to improve the position of farmers in global agrifood chains: findings from the coffee sector in Peru," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 30(1), pages 5-20, March.
    12. Simon L. Bager & Eric F. Lambin, 2020. "Sustainability strategies by companies in the global coffee sector," Business Strategy and the Environment, Wiley Blackwell, vol. 29(8), pages 3555-3570, December.
    13. Laura Raynolds & Douglas Murray & Andrew Heller, 2007. "Regulating sustainability in the coffee sector: A comparative analysis of third-party environmental and social certification initiatives," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 24(2), pages 147-163, June.
    14. Evie Smith & Lisa Antoshak & Patrick H. Brown, 2022. "Grounds for Collaboration: A Model for Improving Coffee Sustainability Initiatives," Sustainability, MDPI, vol. 14(11), pages 1-22, May.
    15. Andrew Gerard & Maria Claudia Lopez & Aaron M. McCright, 2019. "Coffee Roasters’ Sustainable Sourcing Decisions and Use of the Direct Trade Label," Sustainability, MDPI, vol. 11(19), pages 1-19, September.
    16. Nguyen Hung Anh & Wolfgang Bokelmann & Do Thi Nga & Nguyen Van Minh, 2019. "Toward Sustainability or Efficiency: The Case of Smallholder Coffee Farmers in Vietnam," Economies, MDPI, vol. 7(3), pages 1-25, July.
    17. Neilson, Jeff, 2008. "Global Private Regulation and Value-Chain Restructuring in Indonesian Smallholder Coffee Systems," World Development, Elsevier, vol. 36(9), pages 1607-1622, September.
    18. Valkila, Joni, 2009. "Fair Trade organic coffee production in Nicaragua -- Sustainable development or a poverty trap?," Ecological Economics, Elsevier, vol. 68(12), pages 3018-3025, October.
    19. Janina Grabs & Graeme Auld & Benjamin Cashore, 2021. "Private regulation, public policy, and the perils of adverse ontological selection," Regulation & Governance, John Wiley & Sons, vol. 15(4), pages 1183-1208, October.
    20. Elder, Sara D. & Zerriffi, Hisham & Le Billon, Philippe, 2012. "Effects of Fair Trade Certification on Social Capital: The Case of Rwandan Coffee Producers," World Development, Elsevier, vol. 40(11), pages 2355-2367.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bla:bstrat:v:27:y:2018:i:2:p:199-214. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Wiley Content Delivery (email available below). General contact details of provider: http://onlinelibrary.wiley.com/journal/10.1002/(ISSN)1099-0836 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.