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Coopetition as a Potential Strategy for Corporate Sustainability

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  • Katherine L. Christ
  • Roger L. Burritt
  • Mohsen Varsei

Abstract

The paper is among the first to consider coopetition strategy in the context of corporate level sustainability. Through examination of literature and an example of an actual coopetitive agreement in wine industry logistics, consideration is given to the potential benefits of and problems with sustainability‐based coopetition strategies. The research, based on publicly available information, leads to suggestions for future study into specific theoretical, methodological and pragmatic aspects of sustainability‐related coopetition strategies. At a theoretical level, research into the dynamics of coopetition strategies and relationships between win–win and trade‐offs within economic, environmental and social performance settings is suggested. As the field of study continues to emerge, a broader set of exploratory case studies involving collaborative engagement and participation of practitioners is needed. Attention is also drawn to a broad range of settings available for further research into the design and implementation of sustainability‐related coopetitive strategies exploring advantages for corporations and society. Copyright © 2017 John Wiley & Sons, Ltd and ERP Environment

Suggested Citation

  • Katherine L. Christ & Roger L. Burritt & Mohsen Varsei, 2017. "Coopetition as a Potential Strategy for Corporate Sustainability," Business Strategy and the Environment, Wiley Blackwell, vol. 26(7), pages 1029-1040, November.
    • Handle: RePEc:bla:bstrat:v:26:y:2017:i:7:p:1029-1040
    DOI: 10.1002/bse.1967
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    1. Joanna Cygler & Włodzimierz Sroka & Marina Solesvik & Katarzyna Dębkowska, 2018. "Benefits and Drawbacks of Coopetition: The Roles of Scope and Durability in Coopetitive Relationships," Sustainability, MDPI, vol. 10(8), pages 1-24, August.
    2. Wallbach, Sören, 2020. "Assimilation and Diffusion of Multi-Sided Platforms in Dynamic B2B Networks: Inhibiting Factors and Their Consequences," Publications of Darmstadt Technical University, Institute for Business Studies (BWL) 123277, Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL).
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    5. Julia Planko & Maryse M.H. Chappin & Jacqueline Cramer & Marko P. Hekkert, 2019. "Coping with coopetition—Facing dilemmas in cooperation for sustainable development: The case of the Dutch smart grid industry," Business Strategy and the Environment, Wiley Blackwell, vol. 28(5), pages 665-674, July.
    6. Jung Eon Kwon & Hyung Rok Woo, 2017. "The Impact of Flipped Learning on Cooperative and Competitive Mindsets," Sustainability, MDPI, vol. 10(1), pages 1-15, December.
    7. Alexandra Köves & Tamás Veress & Judit Gáspár & Réka Matolay, 2021. "Conceptualizing Cuvée Organizations: Characteristics Leading towards Sustainable Decision-Making Practices," Sustainability, MDPI, vol. 13(24), pages 1-24, December.
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    9. Jespersen, Kristjan & Grabs, Janina & Gallemore, Caleb, 2024. "Ratcheting up private standards by exploiting coopetition: The curious case of RSPO’s adoption of zero-deforestation criteria," Ecological Economics, Elsevier, vol. 223(C).
    10. Munten, Pauline & Vanhamme, Joëlle & Maon, François & Swaen, Valérie & Lindgreen, Adam, 2021. "Addressing tensions in coopetition for sustainable innovation: Insights from the automotive industry," Journal of Business Research, Elsevier, vol. 136(C), pages 10-20.
    11. Radka MacGregor Pelikánová & Eva Daniela Cvik & Robert MacGregor, 2019. "Qualified Electronic Signature - eIDAS Striking Czech Public Sector Bodies," Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, Mendel University Press, vol. 67(6), pages 1551-1560.
    12. Nitha Palakshappa & Sarah Dodds & Suzanne Grant, 2024. "Tension and Paradox in Women-Oriented Sustainable Hybrid Organizations: A Duality of Ethics," Journal of Business Ethics, Springer, vol. 190(2), pages 327-346, March.
    13. Muhammad Ikram & Qingyu Zhang & Robert Sroufe & Marcos Ferasso, 2020. "The Social Dimensions of Corporate Sustainability: An Integrative Framework Including COVID-19 Insights," Sustainability, MDPI, vol. 12(20), pages 1-29, October.
    14. Sooksan Kantabutra, 2021. "Exploring Relationships among Sustainability Organizational Culture Components at a Leading Asian Industrial Conglomerate," Sustainability, MDPI, vol. 13(4), pages 1-32, February.
    15. Fotis Kitsios & Maria Kamariotou & Michael A. Talias, 2020. "Corporate Sustainability Strategies and Decision Support Methods: A Bibliometric Analysis," Sustainability, MDPI, vol. 12(2), pages 1-21, January.
    16. Eduard Gabriel Ceptureanu & Sebastian Ion Ceptureanu & Violeta Radulescu & Stefan Alexandru Ionescu, 2018. "What Makes Coopetition Successful? An Inter-Organizational Side Analysis on Coopetition Critical Success Factors in Oil and Gas Distribution Networks," Energies, MDPI, vol. 11(12), pages 1-20, December.
    17. Stacy H.N. Lee & Jung Ha‐Brookshire & Pui‐Sze Chow, 2018. "The moral responsibility of corporate sustainability as perceived by fashion retail employees: a USA‐China cross‐cultural comparison study," Business Strategy and the Environment, Wiley Blackwell, vol. 27(8), pages 1462-1475, December.
    18. Radka MacGregor Pelikánová, 2019. "Corporate Social Responsibility Information in Annual Reports in the EU—A Czech Case Study," Sustainability, MDPI, vol. 11(1), pages 1-21, January.
    19. Wei, Yunyi & Sit, Kokho (Jason) & Ekinci, Yuksel, 2024. "Customer definitions of moral value for retail brands: A qualitative understanding," Journal of Retailing and Consumer Services, Elsevier, vol. 77(C).
    20. Xiaoyang Xu & Muhammad Imran & Muhammad Ayaz & Sonia Lohana, 2022. "The Mediating Role of Green Technology Innovation with Corporate Social Responsibility, Firm Financial, and Environmental Performance: The Case of Chinese Manufacturing Industries," Sustainability, MDPI, vol. 14(24), pages 1-20, December.
    21. Frank Figge & Andrea Stevenson Thorpe & Siarhei Manzhynski & Melissa Gutberlet, 2022. "The us in reUSe. Theorizing the how and why of the circular economy," Business Strategy and the Environment, Wiley Blackwell, vol. 31(6), pages 2741-2753, September.
    22. Yamina Chouaibi & Ghazi Zouari, 2022. "The effect of corporate social responsibility practices on real earnings management: evidence from a European ESG data," International Journal of Disclosure and Governance, Palgrave Macmillan, vol. 19(1), pages 11-30, March.
    23. Sooksan Kantabutra, 2020. "Toward an Organizational Theory of Sustainability Vision," Sustainability, MDPI, vol. 12(3), pages 1-26, February.
    24. Siarhei Manzhynski & Frank Figge, 2020. "Coopetition for sustainability: Between organizational benefit and societal good," Business Strategy and the Environment, Wiley Blackwell, vol. 29(3), pages 827-837, March.

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