Bargaining rationale for cooperative generic advertising
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- Crespi, John M. & James, Jennifer S., 2007. "Bargaining rationale for cooperative generic advertising," Australian Journal of Agricultural and Resource Economics, Australian Agricultural and Resource Economics Society, vol. 51(4), pages 1-13.
References listed on IDEAS
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Cited by:
- Yu, Lili & He, Xiuli & Zhang, Juan & Xu, Chuanyong, 2021. "Horizontal cooperative advertising with advertising threshold effects," Omega, Elsevier, vol. 98(C).
- Metin Cakir & Joseph V. Balagtas, 2010. "Econometric evidence of cross-market effects of generic dairy advertising," Agribusiness, John Wiley & Sons, Ltd., vol. 26(1), pages 83-99.
- Aust, Gerhard & Buscher, Udo, 2014. "Cooperative advertising models in supply chain management: A review," European Journal of Operational Research, Elsevier, vol. 234(1), pages 1-14.
- Lee L. Schulz & John M. Crespi, 2012.
"Presence of Check‐Off Programs and Industry Concentration in the Food Manufacturing Sector,"
Agribusiness, John Wiley & Sons, Ltd., vol. 28(2), pages 148-156, March.
- Schulz, Lee L. & Crespi, John M., 2012. "Presence of Check-off Programs and Industry Concentration in the Food Manufacturing Sector," Staff General Research Papers Archive 35144, Iowa State University, Department of Economics.
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