Challenges to Effective Strategy Implementation and the Effect of Organisational Culture on Strategy Implementation for Medium-Sized Malaysian Construction Contractors

Business organisations operate within a perpetually dynamic environment amid the complexities of globalisation and technological advancements. This study investigates the prevailing organisational cultures: clan, market, hierarchy, and adhocracy—among medium-sized construction contractors in Malaysia and examines their influence on strategic implementation challenges. Organisational culture is crucial for sustaining a competitive advantage; however, misalignment with strategic execution can lead to organisational failure. The findings indicate that the sampled organisations exhibit characteristics of all four cultural types. Nevertheless, market culture is notably recognised for enhancing competitiveness within the Malaysian construction industry. This study, however, is limited by its focus on medium-sized contractors, which may not represent the broader industry dynamics. Future research could explore how these findings apply across different sizes and types of organisations within the sector.