IDEAS home Printed from https://ideas.repec.org/a/bbn/journl/2019_3_3_kulcsar.html
   My bibliography  Save this article

The End Product Of The Imagine Dragons’ And Lady Gaga’S Music, Or The Nature Of Marketing Mix In The Music Industry

Author

Listed:
  • ERIKA KULCSAR

    (Faculty of Economics and Business Administration, Babe?-Bolyai University of Cluj-Napoca, Romania)

  • CLAUDIA-IZABELA CRENGANES

    (Faculty of Economics and Business Administration, Babe?-Bolyai University of Cluj-Napoca, Romania)

Abstract

It is a fact that consumer behaviour changes according to the decisive events that occur in people's lives. More precisely, they buy different products or services when events such as marriage, childbirth or the loss of a family member occur. Music, on the other hand, is a service product which use does not change depending on what events occur in people's lives. In fact, there are songs that are required at weddings, christenings and funerals. This article examines first of all (a) what defines the songs of Imagine Dragons and Lady Gaga, more specifically (1) the source of their emotions in their songs, (2) what these songs provide beyond emotions and how these things materialize, (3) what they convey to society, as well as (b) how marketing mix elements are represented in the music industry.

Suggested Citation

  • Erika Kulcsar & Claudia-Izabela Crenganes, 2019. "The End Product Of The Imagine Dragons’ And Lady Gaga’S Music, Or The Nature Of Marketing Mix In The Music Industry," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
    • Handle: RePEc:bbn:journl:2019_3_3_kulcsar
    as

    Download full text from publisher

    File URL: https://tbs.ubbcluj.ro/RePEc/bbn/journl/Negotia_3_2019.pdf
    File Function: Revised version, 2019
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Nasif Ozkan & Sinan Cakan & Murad Kayacan, 2017. "Intellectual capital and financial performance: A study of the Turkish Banking Sector," Borsa Istanbul Review, Research and Business Development Department, Borsa Istanbul, vol. 17(3), pages 190-198, September.
    2. Leslie Kren & Jeffrey Kerr, 1997. "The Effects of Outside Directors and Board Shareholdings on the Relation Between Chief Executive Compensation and Firm Performance," Accounting and Business Research, Taylor & Francis Journals, vol. 27(4), pages 297-309.
    3. Arifatul Husna Mohd Ariff & Ainul Islam & Tony van Zijl, 2016. "Intellectual capital and market performance: The case of multinational R&D firms in the U.S," Journal of Developing Areas, Tennessee State University, College of Business, vol. 50(5), pages 487-495, Special I.
    4. Tomaž Cater & Barbara Cater, 2009. "(In)tangible resources as antecedents of a company’s competitive advantage and performance," Journal of East European Management Studies, Nomos Verlagsgesellschaft mbH & Co. KG, vol. 14(2), pages 186-209.
    5. John M. Abowd, 1990. "Does Performance-Based Managerial Compensation Affect Corporate Performance?," ILR Review, Cornell University, ILR School, vol. 43(3), pages 52, April.
    6. Malina Hanum Mohd Kamal & Rosfatihah Che Mat & Najihah Abdul Rahim & Norhusniyati Husin & Irwan Ismail, 2012. "Intellectual Capital and Firm Performance of Commercial Banks in Malaysia," Asian Economic and Financial Review, Asian Economic and Social Society, vol. 2(4), pages 577-590.
    7. Muhammad Abdul Majid Makki & Suleman Aziz Lodhi, 2008. "Impact of Intellectual Capital Efficiency on Profitability (A Case Study of LSE25 Companies)," Lahore Journal of Economics, Department of Economics, The Lahore School of Economics, vol. 13(2), pages 81-98, Jul-Dec.
    8. Malina Hanum Mohd Kamal & Rosfatihah Che Mat & Najihah Abdul Rahim & Norhusniyati Husin & Irwan Ismail, 2012. "Intellectual Capital and Firm Performance of Commercial Banks in Malaysia," Asian Economic and Financial Review, Asian Economic and Social Society, vol. 2(4), pages 577-590, August.
    9. Tomaž Cater & Barbara Cater, 2009. "(In)tangible resources as antecedents of a company’s competitive advantage and performance," Journal of East European Management Studies, Rainer Hampp Verlag, vol. 14(2), pages 186-209.
    10. Sydler, Renato & Haefliger, Stefan & Pruksa, Robert, 2014. "Measuring intellectual capital with financial figures: Can we predict firm profitability?," European Management Journal, Elsevier, vol. 32(2), pages 244-259.
    11. repec:asi:aeafrj:2012:p:504-517 is not listed on IDEAS
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Tajudeen Lawal & Daniya Adeiza Abdulazeez & Mohammed Yabagi Ibrahim, 2019. "Human Capital Efficiency And Profitability Of Quoted Integrated Oil And Gas Companies In Nigeria," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
    2. Snezhana Hristova & Dusica Stevceska-Srbinovska, 2019. "MANAGING TECHNOLOGY IN MACEDONIAN SMEs CONTEXT: PERCEPTIONS, PRACTICES AND CHALLENGES," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
    3. Lassaad Ghachem & Costinel Dobre & Reza Etemad-Sajadi & Anca Milovan-Ciuta, 2019. "The Impact Of Cultural Dimensions On The Perceived Risk Of Online Shopping," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
    4. Raquel Ortega-Lapiedra & Miguel Marco-Fondevila & Sabina Scarpellini & Fernando Llena-Macarulla, 2019. "Measurement of the Human Capital Applied to the Business Eco-Innovation," Sustainability, MDPI, vol. 11(12), pages 1-16, June.
    5. Guangchun Jin & Jian Xu, 2022. "Does Intellectual Capital Affect Financial Leverage of Chinese Agricultural Companies? Exploring the Role of Firm Profitability," Sustainability, MDPI, vol. 14(5), pages 1-14, February.
    6. Zakaria Nejjari & Hanane Aamoum, 2023. "The Impact of Intellectual Capital on Profitability, Market Value, Productivity, and Return on Equity: Empirical Evidence from Moroccan ICT Firms," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 14(2), pages 1734-1748, June.
    7. Hassane Gharbi & Abu Elnasr E. Sobaih & Nadir Aliane & Ayth Almubarak, 2022. "The Role of Innovation Capacities in the Relationship between Green Human Resource Management and Competitive Advantage in the Saudi Food Industry: Does Gender of Entrepreneurs Really Matter?," Agriculture, MDPI, vol. 12(6), pages 1-17, June.
    8. Eva Erjavec, 2023. "Going digital and intangible: intangible investments effects on a company’s success," Ekonomista, Polskie Towarzystwo Ekonomiczne, issue 3, pages 275-294.
    9. Luis Mendoza-Ramirez & Arcelia Toledo-Lopez & Patricia Arieta-Melgarejo, 2016. "The Response Of Small Businesses Facing Nature Crisis: The Human Capital In The Strategic Orientationperformnace Relationship, Desempeno, Capital Humano Y Desastres Naturales: Estrategias Para El Sect," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, vol. 9(3), pages 29-41.
    10. M. à ngeles López-Cabarcos & Sérgio Göttling-Oliveira-Monteiro & Paula Vázquez-Rodríguez, 2015. "Organizational Capabilities and Profitability," SAGE Open, , vol. 5(4), pages 21582440156, November.
    11. Mohamed Hamdoun & Mahmoud Zouaoui, 2017. "Impact of Environmental Management on Competitive Advantage of Tunisian Companies: The Mediator Role of Organizational Culture," International Review of Management and Marketing, Econjournals, vol. 7(2), pages 76-82.
    12. Chiad, Faycal, 2022. "أثر الاستثمار في رأس المال الفكري على الأداء المالي للمصارف السعودية [The impact of investment in intellectual capital on the financial performance of Saudi banks]," MPRA Paper 114510, University Library of Munich, Germany.
    13. Juhi Gupta & Payal Rathore & Smita Kashiramka, 2023. "Impact of Intellectual Capital on the Financial Performance of Innovation-Driven Pharmaceutical Firms: Empirical Evidence from India," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 14(2), pages 1052-1076, June.
    14. Asch, Beth J & Warner, John T, 2001. "A Theory of Compensation and Personnel Policy in Hierarchical Organizations with Application to the United States Military," Journal of Labor Economics, University of Chicago Press, vol. 19(3), pages 523-562, July.
    15. Md. Mominur Rahman & Bilkis Akhter, 2021. "The impact of investment in human capital on bank performance: evidence from Bangladesh," Future Business Journal, Springer, vol. 7(1), pages 1-13, December.
    16. Anna Maria Biscotti & Eugenio D’Amico, 2019. "Does Equity Market Differently Perceive IC Management and Disclosure Behaviours?," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 10(2), pages 756-775, June.
    17. Sakinah Mat Zin & Ahmad Azrin Adnan & Iskandar Hasan Abdullah, 2017. "How Can Ibn Khaldun’s Economic Philosophy Revive the Intellectual Capital of Entrepreneurs," Asian Social Science, Canadian Center of Science and Education, vol. 13(6), pages 164-164, June.
    18. Belzil, Christian & Bognanno, Michael & Poinas, François, 2012. "Promotion Determinants in Corporate Hierarchies: An Examination of Fast Tracks and Functional Area," TSE Working Papers 12-348, Toulouse School of Economics (TSE).
    19. Patrick Kampkoetter, 2012. "Determinants of Compensation in the Financial Services Industry," Cologne Graduate School Working Paper Series 03-12, Cologne Graduate School in Management, Economics and Social Sciences.
    20. Natalie Chun & Soohyung Lee, 2015. "Bonus compensation and productivity: evidence from Indian manufacturing plant-level data," Journal of Productivity Analysis, Springer, vol. 43(1), pages 47-58, February.

    More about this item

    Keywords

    music; marketing-mix; Imagine Dragons; Lady Gaga; end product; personalization;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bbn:journl:2019_3_3_kulcsar. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Cornelia Pop (email available below). General contact details of provider: https://edirc.repec.org/data/fbubbro.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.