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Does Internal Organization Communication Enhance Employee Engagement?

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  • Pakize Bilalli Abduraimi
  • Mirlinde Bilalli
  • Xhavit Islami
  • Fitim Macani

Abstract

Despite the acknowledged significance of organization communication in achieving positive organizational outcomes, there is a dearth of empirical knowledge regarding internal organization communication (IOC) influence on employee engagement (EE), particularly in Balkan countries. The aim of this study is to fill this research gap by measuring the effect of IOC in EE, thereby providing a significant contribution to the growing domain of organizational communication. Specifically, this paper investigates the relationship between eight dimensions of IOC (such as communication climate, supervisory communication, organizational integration, media quality, co-worker communication, company information, personal feedback, and subordinate communication) and three dimensions of EE (employee vigour, employee dedication, and employee absorption). The present study involved the administration of a survey to a sample of 152 employees working in public secondary education institutions within the Republic of North Macedonia. The data was subjected to analysis using SPSS software. The results of the study indicate that several IOC dimensions play a crucial role in predicting various dimensions of EE, such as employee energy, dedication, and absorption within the organization. The findings of this study make a substantial contribution to the existing knowledge on the relationship between IOC and EE in non-profit organizations.

Suggested Citation

  • Pakize Bilalli Abduraimi & Mirlinde Bilalli & Xhavit Islami & Fitim Macani, 2024. "Does Internal Organization Communication Enhance Employee Engagement?," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 3, pages 144-165.
    • Handle: RePEc:bas:econst:y:2024:i:3:p:144-165
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    References listed on IDEAS

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    More about this item

    JEL classification:

    • O15 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Economic Development: Human Resources; Human Development; Income Distribution; Migration
    • J50 - Labor and Demographic Economics - - Labor-Management Relations, Trade Unions, and Collective Bargaining - - - General
    • L82 - Industrial Organization - - Industry Studies: Services - - - Entertainment; Media

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