Market orientation and corporate success: Findings from Germany
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- Bennett, Roger C. & Cooper, Robert G., 1981. "The misuse of marketing: An American tragedy," Business Horizons, Elsevier, vol. 24(6), pages 51-61.
- Webster, Frederick Jr., 1988. "The rediscovery of the marketing concept," Business Horizons, Elsevier, vol. 31(3), pages 29-39.
- Bennett, Roger C. & Cooper, Robert G., 1979. "Beyond the marketing concept," Business Horizons, Elsevier, vol. 22(3), pages 76-83, June.
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