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The marketing concept in perspective

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  • McGee, Lynn W.
  • Spiro, Rosann L.

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  • McGee, Lynn W. & Spiro, Rosann L., 1988. "The marketing concept in perspective," Business Horizons, Elsevier, vol. 31(3), pages 40-45.
    • Handle: RePEc:eee:bushor:v:31:y:1988:i:3:p:40-45
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    Cited by:

    1. Caruana, Albert & Pitt, Leyland & Berthon, Pierre, 1999. "Excellence-Market Orientation Link: Some Consequences for Service Firms," Journal of Business Research, Elsevier, vol. 44(1), pages 5-15, January.
    2. Rivera Camino, Jaime, 1997. "Análisis y expansión de la orientación al mercado: una validación empírica en empresas españolas," DEE - Documentos de Trabajo. Economía de la Empresa. DB 6411, Universidad Carlos III de Madrid. Departamento de Economía de la Empresa.
    3. Faiz Muhammad Khuwaja & Hasnizam Bin Shaari & Lily Julienti Abu Bakar, 2017. "Market Orientation: An important Consideration for Higher Education of Pakistan," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 7(4), pages 419-436, April.
    4. Yusuf DÜNDAR & Cemal Ersin SİLİK & Ertuğrul DÜZGÜN, 2023. "Marketing Philosophies in Hospitality Businesses: The Case of Bolu," Bingol University Journal of Economics and Administrative Sciences, Bingol University, Faculty of Economics and Administrative Sciences, vol. 7(1), pages 207-221, June.
    5. Luminita Zait, 2015. "Modeling The Process Of Assimilation And Operationalization Of The Concept Of Marketing By Romanian Local Organizations," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 21.

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