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Marketing stratégique et opérationnel : du marketing à l'orientation-marché

Author

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  • J.J. Lambin
  • R. Chumpitaz

    (LEM - Lille - Economie et Management - Université de Lille, Sciences et Technologies - CNRS - Centre National de la Recherche Scientifique)

Abstract

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Suggested Citation

  • J.J. Lambin & R. Chumpitaz, 2005. "Marketing stratégique et opérationnel : du marketing à l'orientation-marché," Post-Print hal-00252126, HAL.
    • Handle: RePEc:hal:journl:hal-00252126
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    Cited by:

    1. Luminita Zait, 2015. "Modeling The Process Of Assimilation And Operationalization Of The Concept Of Marketing By Romanian Local Organizations," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 21.
    2. von Meyer-Höfer, Marie & von der Wense, Vera & Spiller, Achim, 2013. "Characterising convinced sustainable food consumers," GlobalFood Discussion Papers 161887, Georg-August-Universitaet Goettingen, GlobalFood, Department of Agricultural Economics and Rural Development.

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