The impact of brand trust on brand loyalty mediated by customer satisfaction: Case of Tokobagus.com (now OLX.co.id)
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DOI: 10.20474/jabs-1.1.2
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References listed on IDEAS
- Meyvis, Tom & Janiszewski, Chris, 2002. "Consumers' Beliefs about Product Benefits: The Effect of Obviously Irrelevant Product Information," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 28(4), pages 618-635, March.
- Ward, James C & Reingen, Peter H, 1990. "Sociocognitive Analysis of Group Decision Making among Consumers," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 17(3), pages 245-262, December.
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- Howard Stribbell & Somsit Duangekanong, 2022. "Satisfaction as a key antecedent for word of mouth and an essential mediator for service quality and brand trust in international education," Palgrave Communications, Palgrave Macmillan, vol. 9(1), pages 1-11, December.
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Keywords
Brand trust; Customer satisfaction; Brand loyalty;All these keywords.
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